The beginning of the new year is a great time to catch up on how trends evolve so they don’t get left behind on design best practices. It could spell the difference between website success and failure in the year ahead.
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San Diego, Calif. (PRWEB) January 12, 2013
With 2013 just beginning, many business owners are thinking about how they can grow in the New Year. As technology progresses faster and faster, it’s important to be aware of shifts in marketing practices. “Business owners need to understand how design trends evolve so they don’t get left behind,” says Jeremy Durant, business principal at Bop Design, a San Diego marketing agency that has helped hundreds of clients boost response through effective, strategic web design.
“The beginning of the new year is a great time to catch up on how trends evolve so they don’t get left behind on design best practices. It could spell the difference between website success and failure in the year ahead.”
Many business owners are too busy to delve into the nitty-gritty of web design techniques, so they leave those details to their web team. But it doesn’t hurt to know what’s emerging as the hottest design trends of 2013, Durant says.
“To help keep business owners engaged in the process, we’ve identified five web design trends that are hot topics. We’ve posed them as questions, with links to stellar examples of each trend. Take a few minutes to explore each of the points below. You may not be an expert when you’re done, but you’ll at least start to sound like one. And in this competitive market, that can mean a lot.
- Will responsive design become a standard for web design? Responsive websites respond to their environment. Responsively designed websites are only valuable in today’s increasingly mobile word. Responsive design means you design one website and it adapts to different screen sizes–desktop, tablet, and mobile.
- Will parallax design become more popular than single-page/vertical scrolling websites? Parallax design completely shifts how a view scrolls through a website. Instead of vertical scrolling, the website scrolls in any way the designer chooses--vertically, diagonally, and more. In web design, the parallax effect is a relatively new trend. The effect itself has been around for a while, but lately is becoming more used and talked about.
- Will the 2012 tablet explosion (iPad, Surface, Nexus, Windows 8, etc.) create a need for specialized tablet versions of websites? Most website can easily be designed and developed for tablet use in mind, but that may not be enough any more. In general, there are at least five key differences between designing websites for tablets, and designing for desktops and laptops.
- Will we see more use of infographics in web design? USA Today may have invented the infographic in print, but the design element is making a big splash on the web. Stand-alone infographics are commonplace on the internet, but some designers are created websites in the infographic style.
- With web fonts becoming more accessible/affordable, will typography in web design be used in new ways? One example is Typecast, currently in a public beta, which allows web designers and developers to combine and compare different web fonts directly from the browser.
About Bop Design
Bop Design is a San Diego marketing agency with offices also in the New York metro area. We express a business' values through brand development, advertising, design and web design. We also help attract a firm's ideal customer through search engine optimization and social media marketing services. The marketing firm's focus is on small businesses that want an external team of marketing specialists to help give their brand an edge in the marketplace.
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