London, England (PRWEB) October 31, 2008
Borders Books UK has announced today that on Monday 3rd November is it launching an exciting new competition to find Wally on Google Earth. In the first promotion of its kind, Borders Books is teaming up with Google Earth, media partner the Daily Telegraph, and Walker Books to take Wally to parts of the world he's never been to before!
The competition can be entered online only at borders.co.uk/whereswally. To win, fans will have to follow a series of daily clues to find Wally, hidden on Google Earth in seven different locations across the globe. The first daily clue will appear exclusively in the Daily Telegraph on Monday 3rd November and then a new clue will appear on borders.co.uk/whereswally each day for the following six days.
Anyone who finds Wally's location on any individual day will be entered into a prize draw to win loads of Wally's merchandise. Anyone who finds all seven secret locations on Google Earth will then need to enter all the longitude and latitude references on the Borders website to get to the final round. The winner, drawn at random, will win a fantastic holiday to Wally's secret final destination.
The promotion for this high-profile competition kicks off this Saturday 1st November with a preview in the Daily Telegraph, including an all-exclusive interview with Wally himself and a chance to claim a free mini Where's Wally book using an off-the-page voucher. During competition week, there will be great in-store POS (including posters, fliers and crazy shelf-wobblers) in all Borders stores and promotional activity on the website. Elsewhere online, the competition is supported by Google and YouTube who will be showing an introductory video on its homepage.
Nick Atkinson, Digital Marketing Manager at Borders UK Ltd, said, "The 'Ultimate Where's Wally on Google Earth?' competition is a meeting of minds from a fantastic team of companies - Borders, Google, Walker Books and The Daily Telegraph. For me, this type of campaign represents how, with a little creativity and ingenuity, something really exciting can be achieved. Where better to set up a Where's Wally? challenge than across the entire world? The Google Earth platform gives us that possibility in an extremely accessible and exciting way."
The competition will run from 3rd-9th November only, so get those bobble hats on, don those red and white stripes, and start searching for Wally now.
Notes to editors:
Leading retailer Borders UK offers the widest range of books and magazines in the marketplace, and has a growing share of the specialist music and DVD markets. With their Starbucks coffee shops and Paperchase stationery concessions, as well as dedicated children's sections, Borders stores offer a warm and friendly shopping environment where customers can browse and relax.
Retail Bookselling Chain of the Year 2005 & 2006, Bookselling Company of the Year 2006 & 2007, Children's Retailer of the Year 2007 & 2008, and Magazine Destination Retailer of the Year 2007, Borders UK has nearly one million square feet of retail space and around 8% of the retail bookselling market. Borders currently operates 41 Borders superstores in city centres and retail parks from Bournemouth to Inverness, 7 airport bookshops and 10 high street under the Books etc. and Borders Express brands.
In July 2008 Borders UK launched its new transactional website - for more information about how to order online, for recommendations, the latest offers, forums & blogs, staff picks, the 'Spookily Accurate Book Suggestor', Borders TV and lots more, go to http://www.borders.co.uk
In October 2008 Borders UK won Periodical Publishers Association's MagSell Award for the Best Support of Magazine Week 2008 and in the same month the company was ranked No. 169 in the 2008 Sunday Times HSBC Top Track 250 league table of Britain's biggest mid-market private companies.
For further information, contact Alex Hippisley-Cox on 020 8488 3764 or email her at ahipcoxpr @ btconnect.com