Born To Sell Named Finalist for Trading Software Award (Again)

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Covered Call Investment Tools named as a finalist in the competitive Trading Software category for the second year in a row. Everyone who votes is entered to win $10,000 of trading software.

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Our customers increase their income by selling call options on stocks and ETFs they own.

Born To Sell, LLC, the investment software development company, today announced it has been chosen as a finalist in the 2012 TraderPlanet STAR (Superior Trading And Resource) Awards in the Trading Software category.

Born To Sell's customizable covered call screener makes it easy for income-oriented investors to search hundreds of thousands of covered calls instantly. Results are displayed in a user-friendly format, saving investors a huge amount of time and allowing them to quickly identify high yield opportunities. In addition, the covered call portfolio management features help investors maximize their time premium (income) capture each month.

"Once again, TraderPlanet's decision to choose us a finalist in one of the most competitive categories is a strong endorsement of our ease of use, clean user interface, and value-added feature set. They recognize that investment software can be simple and powerful at the same time." said Mike Scanlin, CEO of Born To Sell.

Win $10,000 In Investment Software

As a bonus, everyone who votes in TraderPlanet's contest is automatically entered to win $10,000 in investment software. Voting is open until January 31, 2013.

To vote, go to the voting ballot page at, make your choices, and click Submit. Born To Sell is listed as "Covered call investment tools" in the Trading Software category.

About Born To Sell

Established in 2009, Born To Sell is a software development company dedicated to making best-of-breed covered call investment tools for self-directed investors. Headquartered in Los Altos and privately funded, Born To Sell's subscription service helps income-oriented investors with trade selection and portfolio management. For more information, or to take a free trial, please visit .


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