Borrell Associates and Second Street Offer Webinar Discussing Daily Deals Revenue Trends for Local Media and Keys To Success

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Borrell Associates, a leading research and consulting firm for media companies, and Second Street Inc., the leading provider of promotional solutions to local media, announce free webinar “Daily Deals Demystified: Understanding the Trends Driving the Revenue Opportunity & The Five Factors that Make or Break a Program.”

Borrell Associates and Second Street partner for a free daily deals webinar -- Daily Deals Demystified -- which will explore the trends around the daily deals phenomenon and analyze five factors that make or break a successful program. The webinar will be Wednesday, November 17, at 1 PM EST - Click Here To Sign Up.

The panel will address the following topics:

  •      Research about shift in spending from traditional advertisements to promotions, and how local promotions spending will triple over the next several years
  •      Research showing the two growth areas in online promotions are Contests/Games and Discounts/Deals
  •      Why advertisers are gravitating toward daily deals
  •      The revenue potential for local media
  •      The five ways to maximize sales
  •      Ways to keep costs down
  •      Choosing the right vendor

Borrell Associates is a research and consulting firm that tracks local advertising and helps media companies develop executive strategies. Second Street is the leading provider of local media revenue-generating white-label software solutions including its daily deals product -- Deadline Deals -- to more than 1,600 local media partners.

Second Street brings unique daily deals and contesting insight gained from years in the online promotion market. The company recently released Deadline Deals, a white-label daily deal / group buy platform. Deadline Deals is currently utilized in more than 50 markets nationwide, including partners such as The Washington Post, St. Louis Post-Dispatch, and several other newspapers owned by Lee Enterprises. Second Street has over 1,600 local media clients and has leveraged their experience with the industry when building their deals product.

About Second Street: Second Street, Inc. is local media’s premier provider of online contesting, daily deals, email and text message marketing, photo e-commerce, and photo and video user-generated content tools. Based in St. Louis, Missouri, Second Street’s products are built to help their partners leverage online promotions to increase ROI, and grow their base of engaged audience. Second Street’s suite of online promotions products includes Deadline Deals, UPICKEM National Contests, UPICKEM Custom Contest Engine, eBlast Engine, myCapture Publisher and myCapture Community. For more information, call 314-880-4900.    

About Borrell Associates: Borrell Associates is a research and consulting firm that tracks local advertising and helps media companies develop executive strategies. They produce industry-related advertising reports, offer revenue benchmarking for local Web sites, give presentations to companies and trade associations, and provide consulting services. Borrell Associates works with more than 700 media properties, Internet "pure-play" companies, investment analysts, and industry vendors. Their work focuses on helping companies understand and capitalize on the evolving media landscape.

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Mark Green
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