CollegeFest® 2008: A Boston Back to School Party Over 20 Years In The Making Is Back For Its Largest Event Yet -- Featured Artist Performances by Grammy Winner Chamillionaire and Grammy Nominee Soulja Boy Entertainment, Free Giveaways, Prizes and Celebrity Appearances Define Long-Running September Student Event

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CollegeFest®, the premiere back-to-school event in the U.S.A., returns to Boston for the twenty-third year on September 27th and 28th. Microsoft has signed on as the event’s presenting sponsor, joining associate sponsors JetBlue Airways, and RepNation. The event’s media partners this year include The Boston Globe, and WAAF Radio.

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CollegeFest is a Boston cultural institution which allows all Boston area college students to experience the very best this city has to offer from food, to fun, to arts & entertainment

CollegeFest®, owned and organized by Mr. Youth®, the nation's premier youth marketing agency, has grown to become a staple in the culture of Boston's collegiate life since 1985. The festival will be held at Boston's Hynes Convention Center. Over 15,000 college-aged students from more than 50 Boston-area campuses are expected to attend the event, where they will be treated to live performances from nationally prominent recording artists, tons of free giveaways, and prizes from over 100 corporate exhibitors and sponsors. Sponsors will include local companies, non-profits, and national corporations.

CollegeFest® 2008 will feature appearances by Playboy's Miss October 2008, Playboy Cyber Girls, and Miss Playboy Mobile. Grammy winning Hip Hop star Chamillionaire will be headlining the event on Saturday September 27th and Grammy Nominee Soulja Boy will be performing on Sunday September 28th. Popular regional acts also include The White Tie Affair, Illinois, and The Gay Blades. New England based performers appearing include Wildlight, Evan Michael Band, and Bronze Radio Return among others.

"CollegeFest is a Boston cultural institution which allows all Boston area college students to experience the very best this city has to offer from food, to fun, to arts & entertainment," said Matt Britton, Managing Partner of CollegeFest. "This year's roster of top notch recording artists, celebrity appearances, and free stuff will create one unforgettable experience."

CollegeFest, part festival and part trade show, has become one of the foremost opportunities for major brands to connect with young, brand-loyal consumers. Among the exciting exhibitions this year:

Microsoft® - This Fall, See For Yourself at Microsoft's See For Yourself College Tour. This Fall Microsoft is taking its College Tour to the east coast's biggest back-to-school event - CollegeFest! Learn about Web 2.0 tech & Media Center gadgetry from the experts, & experience Zune & Xbox 360 like never before! You could win games, Windows Media Center bundles, and one winner will receive a Digital Dorm Room retrofit powered by Windows Media Center! JetBlue Airways – Students are encouraged to stop by Blue Betty, JetBlue's mobile marketing unit, to get a slice of the JetBlue Experience. In addition, they will be raffling of one pair of round-trip flights to any of their non-stop destinations from Boston Kaplan Test Prep & Admissions – Enter to win $25k for Grad School in the "Kaplan Gets You In…And Pays Your Way Sweepstakes!" Visit kaptest.com/25k or the Kaplan booth for more info. Additional exhibitors include Monster Energy Drinks, CareerBuilder.com, Nantucket Nectars, and Toyota Scion with more being added daily. For the latest information on CollegeFest 2008, please go to http://www.collegefest.com.

CollegeFest Facts

When:   Saturday, September 27th, 12pm - 7pm Sunday, September 28th, 12pm - 6pm   Where: Hynes Convention Center 900 Boylston Street Boston MA 02215   Admission: $10 admission with valid college ID - Cash, MasterCard, Visa, AMEX, or Discover (Advance discount tickets available at http://www.collegefest.com)

For more information on CollegeFest, e-mail info@collegefest.com.

About Mr. Youth

Mr. Youth helps brands navigate through a radically changing media landscape to conceive strategies and deliver campaigns that engage a new breed of consumer. Since inception in 2002, Mr. Youth has been immersed in the youth market partnering with leading brands to help them reach and impact the most elusive and rapidly changing consumers. This experience with the 14-29 demographic has helped Mr. Youth formulate strategies for targeting "Consumer 2.0", a framework the agency developed to help marketers understand the radically changed behaviors of this new generation of consumers. Mr. Youth's expertise spans word of mouth, social interactive and experiential, extending far beyond just reaching consumers, fully focused on engaging them. Mr. Youth was recently listed to the prestigious Inc 500 List of the nation's fastest-growing private companies and is #16 on Promo Magazine's most recent PROMO 100.

Mr. Youth's proprietary marketing properties include CollegeFest® (http://www.CollegeFest.com), the nation's largest back-to-school college marketing event.

For more information on Mr. Youth, please visit http://www.MrYouth.com.

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Jaimie Adler
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