Curious George™: Let’s Get Curious! Is a Big Hit

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Exhibit at Boston Children’s Museum Attracts Fans of All Ages

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It’s been exciting to see all the visitors coming to the Museum for the exhibit Curious George: Let’s Get Curious!

Boston Children’s Museum has welcomed over 119,000 visitors since opening the exhibit Curious George™: Let’s Get Curious! on February 7. Fans of all ages have visited the exhibit where they can explore the world of Curious George while also learning about science, math, and engineering. The exhibit will be at the Museum through June 6, 2010.

Based on the classic stories by H.A. and Margret Rey, the Curious George: Let’s Get Curious! exhibit inspires young children’s natural curiosity as they explore early science, math, and engineering through hands-on interactive play. The exhibit takes place in the neighborhood where Curious George lives with his friend, The Man with the Yellow Hat. Visitors will recognize familiar characters and places featured in the classic stories and the television series produced by Imagine Entertainment, WGBH Boston and Universal Studios Family Productions on PBS KIDS.

“It’s been exciting to see all the visitors coming to the Museum for the exhibit Curious George: Let’s Get Curious!,” said Gail Ringel, Museum vice president of exhibits and production. “Everyone -- from the youngest child to his or her grandparents -- seems to connect with the Curious George character and remember reading the books when they were younger. The exhibit brings his world to life, while also building science and engineering skills.”

Along with the exhibit, Boston Children’s Museum is offering a variety of Curious George programming. On Saturday, April 10, visitors can count to 100 with Curious George as the Museum celebrates the 100th day of the year. Between April 22 and June 20, 2010, The Yellow Show will feature yellow artwork from 16 local artists in The Gallery. Regular science programs, including Kitchen Science and Critter Day, also have a Curious George theme during the run of the exhibit.

Designed, developed and built by Minnesota Children’s Museum in partnership with Universal Studios Consumer Products Group, the Curious George: Let’s Get Curious! exhibit began a five-year, 20-city tour of children’s museums across the country in September 2007. The exhibit is sponsored by 3M. It is co-presented by the Curious George Fund of the Combined Jewish Philanthropies of Greater Boston and sponsored in part by Citizens Bank and WGBH.

Hours and Admission
The Museum is open daily from 10:00 a.m. – 5:00 p.m. and Fridays until 9:00 p.m. Adults, $12; children (1-15) and senior citizens, $9; children under one and Museum members are always free. Fridays 5:00 p.m. – 9:00 p.m., all visitors $1.

About Boston Children’s Museum
Boston Children’s Museum exists to help children understand and enjoy the world in which they live. It is a private, non-profit, educational institution that is recognized internationally as a research and development center and pacesetter for children's exhibitions, educational programs and curriculum. Boston Children’s Museum incorporates two strategies -- engaging families and building communities -- to impact five outcome areas for children: Creative Kids, Curious Kids, Global Kids, Green Kids and Healthy Kids. More information about Boston Children’s Museum can be found at http://www.BostonChildrensMuseum.org .

About Universal Studios Consumer Products Group
Universal Studios Consumer Products Group is responsible for global licensing and retail strategies as well as building brand recognition of the extensive catalogue of Universal properties. Universal Studios Consumer Products Group is a unit of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% owned by Vivendi.

About Houghton Mifflin Trade and Reference Division
Houghton Mifflin’s Trade and Reference Division publishes adult, juvenile, and reference books. Its adult titles encompass literary fiction and a broad spectrum of nonfiction. Houghton Mifflin’s children’s lists include numerous Newberry and Caldecott Medal winners and constitute one of the richest backlists of children’s literature in the industry.

About Houghton Mifflin Company
Boston-based Houghton Mifflin Company is one of the leading educational publishers in the United States, with more than $1 billion in sales. Houghton Mifflin publishes textbooks, instructional technology, assessments and other educational materials for elementary and secondary schools and colleges. The Company also publishes an extensive line of reference works and award-winning fiction and nonfiction for adults and young readers. With its origins dating back to 1832, Houghton Mifflin combines its tradition of excellence with a commitment to innovation. The company’s web site can be found at http://www.hmco.com .

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