Bottega Veneta Announces Special Keychain To Support Japan Relief Efforts

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As part of its ongoing effort to help those affected by the Japan earthquake and tsunami in March, Bottega Veneta has designed a special keychain and will donate all profits from its sale to the Japanese Red Cross Society.

bottega veneta keychain

Bottega Veneta Keychain To Support Japan Relief Efforts

As part of its ongoing effort to help those affected by the Japan earthquake and tsunami in March, Bottega Veneta has designed a special keychain and will donate all profits from its sale to the Japanese Red Cross Society. The keychain, designed by Bottega Veneta creative Director Tomas Maier, is made of hand-woven intrecciato nappa leather and represents the Japanese flag. It will be sold in Bottega Veneta stores around the world and on, with a retail price of $180; euro 110.

Since the March 11 earthquake and tsunami, Bottega Veneta has donated all proceeds from sales made on to the Japan relief effort. that will continue through June 11 and the keychain will go on sale the next day. In addition, PPR Group, Bottega Veneta’s parent company, has decided to make a donation of two million euros on behalf of the company and its brands to the ongoing relief effort in Japan via the Red Cross. PPR has also pledged to match any donations made by its 60,000 employees around the world.

“I am moved and inspired by the courage and determination of the Japanese people,” says Tomas Maier.“ In designing this keychain I hoped to create not just a means of financial contribution but also a bold symbol of shared care and commitment. I hope the people of Japan will draw strength from this and other symbols of the world’s love and support as they work to rebuild their country.”

Marco Bizzarri, CEO and President of Bottega Veneta, noted that in the immediate aftermath, Bottega Veneta’s primary concern was for its employees in Japan and their families. “Bottega Veneta has more than 40 stores in Japan, and we have strong ties to communities, companies, and organizations around the country,” said Bizzarri. “We are enormously proud of the resilience and resourcefulness our colleagues have shown in the face of extraordinary difficulty. We have watched in admiration as the entire country has worked together to help those in need and move forward. As Japan’s efforts turn from response to recovery, Bottega Veneta continues to offer our unwavering help and support.”

Discretion, quality, and craftsmanship — Bottega Veneta has created a new standard of luxury since its founding in Vicenza in 1966. Steeped in the traditions of Italy’s master leather craftsmen and long celebrated for its extraordinary leather goods, Bottega Veneta has recently emerged as one of the world’s premier luxury brands. The company’s famous motto, “When your own initials are enough,” expresses a philosophy of individuality and confidence that now applies to a range of products including women’s and men’s ready-to-wear, fine jewelry, furniture, and more.

While Bottega Veneta continues to grow, the qualities that define it are unchanging: outstanding craftsmanship, innovative design, contemporary functionality, and the highest quality materials. Also constant is Bottega Veneta’s commitment to its ateliers, where artisans of remarkable skill combine traditional mastery with breathtaking innovation. Indeed, there is an unusual and inspired collaboration between artisan and designer at the heart of Bottega Veneta’s approach to luxury, symbolized by the house’s signature intrecciato woven leather. In the summer of 2006, in recognition of the importance of artisanal craftsmanship and the fragility of this traditional way of life, Bottega Veneta opened a school to train and support future generations of leather artisans.

The most recent chapter in Bottega Veneta’s history began in February 2001, when the company was acquired by PPR Luxury Group, formerly known as Gucci Group. Creative Director Tomas Maier came on board in June of that year and presented his first collection, Spring-Summer 2002, to immediate critical acclaim. From the start, the house’s sensibility was refined, sensuous, and intensely personal, designed for a customer who is sophisticated and self-assured. In the years since, Bottega Veneta has introduced exciting additions to the collection, including fine jewelry, a watch, furniture, and home accessories, while continuing to offer an exclusive and coveted assortment of ready-to-wear, handbags, shoes, small leather goods, eyewear, luggage, and gifts.

Distribution of Bottega Veneta products is global, encompassing Europe, Australia, Asia, North and South America, where wholesale distribution in select specialty and department stores is complemented by a growing number of Bottega Veneta-owned boutiques. These boutiques, designed by Tomas Maier and meticulously constructed to Bottega Veneta’s exacting standards, allow the customer to shop in complete luxury, privacy, and comfort. They are, like the products they showcase, a reflection of Bottega Veneta’s exceptional heritage and superlative quality.


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Josh Gaynor
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