(Vocus/PRWEB) April 15, 2011
Bottega Veneta has created a short film on the subject of travel, made in collaboration with the photographer and director Christian Weber. The film, entitled “Viaggio Notturno,” debuted in April on the brand’s website and select other online venues. It is the centerpiece of a new travel-themed digital campaign for the luxury goods brand, focusing attention on Bottega Veneta’s unique array of luggage sets and travel accessories.
“Viaggio Notturno” is a brief and enigmatic meditation on luxury travel and the possibilities it engenders. It follows two individuals, a man and a woman, in the suite of an elegant hotel. Whether they are in the same space at the same time is unclear. Indeed, the creation of a narrative is left to the viewer. What is clear is simply and evocatively the allure and romance of the journey. Shot in New York City in February, 2011, “Viaggio Notturno” is a departure for Bottega Veneta, whose other videos focus on the artisanal techniques and collaborative processes that define the brand. More romance than reportage, it features an original score composed by the Texas-based instrumental ensemble Balmorhea.
Christian Weber is a New York-based filmmaker and photographer known for precise, probing images and films that challenge conventional standards of beauty. His work is diverse, ranging from black-and-white portraits to aerial landscapes, still lifes, and a work-in-progress called “A Study of Explosions.” Weber’s photographs have won numerous awards and have appeared in such publications as The New York Times Magazine, Interview, Harper’s Bazaar, and Newsweek. His video installation “A Man on Fire” was recently exhibited at MUDAM in Luxembourg.
“Travel is an inherently fascinating subject because it’s so personal,” says Bottega Veneta Creative Director Tomas Maier. “We all travel, but each of us brings intensely individual hopes and concerns to the experience. When the idea of making a film came up, I wanted to show not just the practical side of travel — the luggage, the eye mask — but also what is surreal, romantic, and potentially transformative about a voyage. I like that Christian’s work is simultaneously precise and mysterious. He has managed to convey what is shared while leaving room for each of us to project our own imaginations onto the story.”
Discretion, quality, and craftsmanship — Bottega Veneta has created a new standard of luxury since its founding in Vicenza in 1966. Steeped in the traditions of Italy’s master leather craftsmen and long celebrated for its extraordinary leather goods, Bottega Veneta has recently emerged as one of the world’s premier luxury brands. The company’s famous motto, “When your own initials are enough,” expresses a philosophy of individuality and confidence that now applies to a range of products including women’s and men’s ready-to-wear, fine jewelry, furniture, and more.
While Bottega Veneta continues to grow, the qualities that define it are unchanging: outstanding craftsmanship, innovative design, contemporary functionality, and the highest quality materials. Also constant is Bottega Veneta’s commitment to its ateliers, where artisans of remarkable skill combine traditional mastery with breathtaking innovation. Indeed, there is an unusual and inspired collaboration between artisan and designer at the heart of Bottega Veneta’s approach to luxury, symbolized by the house’s signature intrecciato woven leather. In the summer of 2006, in recognition of the importance of artisanal craftsmanship and the fragility of this traditional way of life, Bottega Veneta opened a school to train and support future generations of leather artisans.
The most recent chapter in Bottega Veneta’s history began in February 2001, when the company was acquired by PPR Luxury Group, formerly known as Gucci Group. Creative Director Tomas Maier came on board in June of that year and presented his first collection, Spring-Summer 2002, to immediate critical acclaim. From the start, the house’s sensibility was refined, sensuous, and intensely personal, designed for a customer who is sophisticated and self-assured. In the years since, Bottega Veneta has introduced exciting additions to the collection, including fine jewelry, a watch, furniture, and home accessories, while continuing to offer an exclusive and coveted assortment of ready-to-wear, handbags, shoes, small leather goods, eyewear, luggage, and gifts.
Distribution of Bottega Veneta products is global, encompassing Europe, Australia, Asia, North and South America, where wholesale distribution in select specialty and department stores is complemented by a growing number of Bottega Veneta-owned boutiques. These boutiques, designed by Tomas Maier and meticulously constructed to Bottega Veneta’s exacting standards, allow the customer to shop in complete luxury, privacy, and comfort. They are, like the products they showcase, a reflection of Bottega Veneta’s exceptional heritage and superlative quality.
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