Boursin Partners with Susan G. Komen Commits $50,000+ Donation to Breast Cancer Awareness

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Boursin Commits $50,000+ to Susan G Komen Breast Cancer Foundation.

Boursin Cheese Goes Pink For Breast Cancer Awareness

Together We Can Make A Difference

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Fromageries Bel US branch, owner of Boursin Gournay Cheese , has committed to an even stronger promotional effort in its fourth year partnership with Susan G. Komen for the Cure.

In addition to Boursin’s $50,000 commitment to the Susan G. Komen Foundation, a special consumer mail-in offer is going on now through April 30th. A stylish, limited edition pink tote bag, with ribbon logo can be ordered with 2 UPC codes cut from any Boursin flavor. For every order, Boursin will donate $1 to the foundation—up to $5,000.

Themed “Together We Can Make A Difference,” the effort will be further supported with printable art (invitations, place cards), recipes and party ideas—entertaining with a purpose—on Boursin’s web site (http://www.boursincheese.com). Boursin packaging will be “pink” for the cause during this time, urging consumers to call or visit the Komen site and learn more about the work being done to eradicate breast cancer.

In conjunction with this partnership comes the introduction of a new Boursin flavor. Garlic & Roasted Red Pepper should have great appeal, spicing up all manner of entertaining: served simply on baguette rounds and other easy appetizer styles, as a sandwich spread, with grilled chicken, fish and steak, or crumbled into salad and pasta dishes.

For additional information, visit http://www.boursincheese.com .

For image or additional editorial information Contact:
Ronnie Campbell
The Burrell Group, Ltd.
212-288-6322
Fax 212-288-6339
theburrellgroupltd @ msn.com

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Ronnie Campbell

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