Crave PR Celebrates One Year in Business with the Launch of Not-for-Profit Practice

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Crave PR, a boutique PR agency in Toronto, is celebrating its first anniversary this month with the launch of a new practice area for Not-for-Profit organizations.

Crave PR launches not-for-profit practice

Many not-for-profit organizations could benefit from an integrated and thoughtful communications strategy, especially as they begin to use social media tools to engage donors, sponsors, volunteers and the media.

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Crave PR, a boutique PR agency in Toronto that specializes in food, wellness and lifestyle, is celebrating its first anniversary this month with the launch of a new practice for not-for-profit organizations. With experience ranging from patient advocacy and support groups to foundations to community health centres, Crave PR helps not-for-profits communicate effectively with their stakeholders. More information can be found at http://www.cravepr.com.

"Many not-for-profit organizations could benefit from an integrated and thoughtful communications strategy, especially as they begin to use social media tools to engage donors, sponsors, volunteers and the media," says Saskia Brussaard, President, Crave PR.

A boutique PR agency can help not-for-profits coordinate their PR, social media, marketing and fund raising activities into a more effective communications strategy.

"Social media tools are appealing to many not-for-profits who are looking for affordable ways to mobilize the community," adds Saskia Brussaard. "However, in this world of information overload, a well-designed PR strategy that takes into consideration all communication activities is vital."

The Allergy/Asthma Information Association (http://www.aaia.ca) hired Crave PR earlier this year to mobilize the allergy community for its annual fund raising event in May.

"Crave PR is helping us develop a cost-effective strategy that uses today's communication tools to engage the more than 12 million Canadians with allergies, asthma and anaphylaxis and to raise important funds for research and education," said Mary Allen, CEO, the Allergy/Asthma Information Association. "Crave PR cares and it shows in their work."

About Crave PR
Based in Toronto, Canada, Crave PR is a boutique PR agency specializing in food and agriculture, health and wellness, and lifestyle sectors. Crave PR works with local and international businesses, marketing boards, cooperatives and not-for-profit organizations. For more information, please visit http://www.cravepr.com.

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