According to recent research by Cone, 60% of Americans engage in Social Media, and of those 85% believe that companies should interact with them online. Savvy builders, such as Bowen Family Homes, have entered the conversation, utilizing social media to reach relevant buyers.
Atlanta, GA (Vocus) March 6, 2009
Bowen Family Homes embraces social media with the launch of its blog, http://www.BowenFamilyHomesBlog.com . The regional home builder recently named mRELEVANCE, LLC as its social media agency of record. The agency will develop a comprehensive social media presence online for the builder.
Kelly Kenton Fink, Regional Marketing and Internet Director for Bowen Family Homes states, “We chose mRELEVANCE due to their longstanding track record of successful social media marketing for home builders, developers and others in the industry. We look forward to working with them to enhance our Internet marketing efforts with the addition of an effective social media program.”
Bowen Family Homes’ blog will serve as the centerpiece for all of the builder’s social media marketing. The blog will include information on activities and events at communities, as well as other news. It will be the perfect place for potential buyers to get the latest news and incentives.
Mitch Levinson, MIRM, CSP, MBA, managing partner of mRELEVANCE, LLC comments, “According to recent research by Cone, 60% of Americans engage in Social Media, and of those 85% believe that companies should interact with them online. Savvy builders, such as Bowen Family Homes, have entered the conversation, utilizing social media to reach relevant buyers.” He continues, “Effective social media programs use RSS feeds and syndicated content, video and photos to extend the reach of messages exponentially. With these tools, it is no longer each one reach one; the conversation is greatly expanded. It is important for builders to reach buyers where they are looking – online.”
About mRELEVANCE: mRELEVANCE, LLC, is a public relations, Internet marketing and social media firm designed to meet client needs in a changing marketplace by building online and off line relationships that are relevant to client success. Combining the talents and resources of public relations and social media firm Flammer Relations with the power of Internet marketing services at MLC New Home Marketing, mRELEVANCE implements a combination of traditional PR services and up-to-date Web 2.0 tools (e-mail marketing, search engine optimization, social media and others) to create relevant results for clients.
With offices in Atlanta and Chicago, we can connect your company with buyers and build relevant relationships nationwide. For more information, visit http://www.mRELEVANCE.com or call 770-383-3360 or 847-259-7312.
"…mRELEVANCE…because all MARKETING should be RELEVANT…"