A natural reaction is to batten the hatches and wait for calmer times. However, a smarter strategy, one directly counter to that fight or flight instinct, is to use this time to become stronger and provide greater value.
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Philadelphia, PA (Vocus) January 13, 2009
As the economy sinks and stress levels soar, the nation's nonprofit organizations have their work cut out for them in 2009. To help nonprofit leaders gain solid footing, at least in the areas of awareness and revenue generation, Bower & Co. Consulting LLC, specialists in marketing, events, and corporate sponsorship development, issued three special reports that are available free on its web site, GailBower.com.
"These unprecedented circumstances and the non-stop news coverage of it all are disconcerting and distracting," said Gail S. Bower, president of Bower & Co. "A natural reaction is to batten the hatches and wait for calmer times. However, a smarter strategy, one directly counter to that fight or flight instinct, is to use this time to become stronger and provide greater value."
The special reports offer tips and techniques to do just that. In the special report on marketing, called "The Sky is Not Falling; Seize the Moment," available at http://www.gailbower.com/pages/marketing_report.php, Bower encourages readers to understand constituent needs, offer new services or programs, and evaluate and try new marketing techniques.
The special report on events, entitled "Producing Events During Down Times:
Dos and Don'ts" and found at http://www.gailbower.com/pages/events_report.php, points out that bringing your cause's community together for an event may be more important now than ever. It also offers suggestions on improving the event itself and on spending event dollars effectively.
Finally, in "Six Tips for Sponsorship Selling in Turbulent Times," at http://www.gailbower.com/pages/sponsorship_report.php, Bower offers positive and realistic suggestions for working with corporate partners.
"It's easy to be successful developing marketing programs, producing events, and securing corporate sponsorship when the economy soars," said Bower. "Now that times are tougher, strong leadership and a healthy dose of creativity are critical."
Visitors to Bower & Co.'s site who download the report from the home page also will receive the firm's complimentary quarterly digital newsletter, BowerPower Papers.
About Bower & Co. :
Bower & Co. specializes in raising the visibility, revenue, and impact of non-profit organizations. She's a professional consultant, writer, and speaker, with more than 20 years of experience managing some of the country's most important events, festivals and sponsorships and implementing marketing programs for clients. Launched in 1987, today Bower & Co. improves the results of clients' events, marketing, and corporate sponsorship programs.
For more information, visit GailBower.com or contact her at 1-866/36-BOWER (1-866-362-6937).