Bowling Centers: A Global Market Report
San Jose, California (Vocus) August 9, 2010
Worldwide market for bowling centers plummeted in 2008 and 2009 owing to the recession trend across global markets. Nevertheless, with the expected economic recovery the bowling industry is expected to witness a phase of extraordinary popularity, positive change, and financial stability. The industry is tapping on the revitalization of traditional values and family activities by widening its customer base, by applying innovative technology, and offering diverse range of entertainment alternatives. The game attracts a significant customer base, with actively participating individuals. Most of the bowling centers are being redefined as neighborhood family entertainment centers due to aggressive marketing campaigns, improved facilities, and additional complementary activities. The revamped bowling centers strongly compete for the limited leisure time of customers.
The US, with market size projected to cross $3.0 billion by 2012, dominates the world bowling centers market, as stated by the new market research report on bowling centers market. The application of new technology is attracting a new customer base for the bowling industry. Most of the latest growth in special events and open play is stimulated by features including automatic scoring that faces continual upgrading with several flat screens, flashy graphics, and other features that offer a more user friendly experience to customers. The centers are mostly replacing conventional wood lanes with synthetic lanes. Additionally, the bumpers now offer training wheels for millions of teenagers, earlier considered too immature for bowling. Another popular attribute is Cosmic or Xtreme bowling, where the bowling center converts to a virtual disc, along with computer programmed light effects, throbbing music, strobe lights, pins, fog machines, balls, lasers, and lanes that glow under ultra violet light effects.
However, the exclusive bowling centers are facing competition from local nightclubs, rock concerts, mini-golf, bowling, plays, free parties, and symphony performances. The centers are competing for the leisure time and disposable income of potential customers that would otherwise be spent on other leisure activities.
Asia-Pacific witnessed rapid rise in number of new bowling centers by mid-1990s, initially in Korea and Taiwan, followed by China. The other countries that recently constructed new bowling centers include Australia, South Africa, and Europe. The long-term prospects of the global bowling industry remain favorable despite the short-term slowdown in growth prospects due to the prevalent economic conditions.
Key players profiled in the report include AMF Bowling Inc., Bowl America Incorporated, Brunswick Corporation, and Major Cineplex Group Plc.
The report titled “Bowling Centers: A Global Market Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of the bowling centers markets, market trends, social impact of recent trends, product overview, recent industry activity, and profiles of major/niche global as well as regional market participants. The report provides annual revenue estimates and projections for Bowling Centers market for the years 2007 through 2015 for the following geographic markets - US, Japan and Rest of World. Also, a six-year (2001-2006) historic analysis is provided for additional perspective.
For more details about this comprehensive market research report, please visit – http://www.strategyr.com/Bowling_Centers_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1200 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
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