Los Angeles, CA (PRWEB) June 07, 2013
Celebrity Business Analyst produced its analysis today of the past weekend’s box office report. Included in its review of how much the top films pulled in is a follow-up on a May 30 Los Angeles Times article that speculated that Fast & Furious 6 would remain number one among new releases.
Indeed it did. Though several films opened in theaters this weekend, including Will Smith’s projected summer blockbuster After Earth, Fast & Furious 6 came out on top for the second weekend in a row, even though its gross dropped by 65% from last week. Celebrity Business Analyst doesn’t find this surprising, as prerelease surveys and critics’ reviews caused experts to predict that two major films released this past weekend wouldn’t do as well as their production companies hoped. “There are several possible reasons that Fast & Furious has done so well,” says Celebrity Business Analyst’s head editor. “A major factor is based on the time of year. Kids are just beginning their summer vacations, and after their last week’s of hard work at school, they want to see something exciting and fast-paced—something they don’t have to think too much about.” After Earth may be a movie that will perform better on dish bundles or cable television. According to a statistic from Time Business 60% of adults do not go to the movies or have cut back considerably.
In fact, After Earth didn’t even do as well as the predictions. Sony Pictures had hoped for a $38 million launch, but the film only grossed $27 million this past weekend, a far cry from making up for its $130 million production budget. Meanwhile, Fast & Furious, which pulled in just over $97 million last weekend, grossed $34.5 million.
Celerity Business Analyst evaluated this past weekend’s box office report to find that it wasn’t a very good weekend for movies all in all. Though its domestic gross was 65% less than last week, Fast & Furious reigned at the box office, beating out the week’s new releases.
About Celebrity Business Analyst:
Celebrity Business Analyst is a website that is interested in how the movie industry runs. Topics on the site include stars’ salaries and box office results.