The current expansion is supported by a recent update to the company’s eCommerce trade website helping retailers access their product range quickly and easily.
Leicester (PRWEB UK) 30 April 2013
Managing Director of the Boyz Toys Business Jordan Price says, “We’ve been a family run business for over 25 years now. The whole Boyz Toys team are really passionate about building a range of innovative and competitively priced products with real appeal for our customers. By investing in product quality and packaging while maintaining accessible price points we’ve seen our brands surge in popularity, so there’s plenty of expansion to be had in the summer.’
With the increase in demand for pound line products, Boyz Toys are extending their range of value poundlines across many of their key categories, including their ‘Gone Fishing’, ‘Gone Travelling’, ‘Gone Outdoors’ and ‘Gone Biking’ ranges to name only a few. Their wholesale golf product range has now expanded to offer pound lines on 6-packs of golf pencils, golf trolley straps and cleaning brushes.
The current expansion is supported by a recent update to the company’s eCommerce trade website helping retailers access their product range quickly and easily. As of February 2013, trade customers have been able to log in and view trade prices and add to basket efficiently and quickly, with a streamlined checkout process allowing creation of trade orders within minutes. New visitors to the site can register for a trade account and, within 24 hours of approval, can be accessing trade prices and placing orders for fast delivery.
Marketing manager Charlotte Thompson talks about the exciting promotional activity the Boyz Toys business is offering to back up the growth in stock. “We’ve recently introduced our popular ‘deal of the week’ facility for trade customers. So far it’s been really popular, with many prices being slashed by up to 50%. With the rising temperatures and the closed fishing season ending on 15th June, retailers are starting to think about their product ranges for the summer and stocking up accordingly. Our starter fishing sets for the budding angler and tents and camping accessories are flying off the shelves. Also, while it’s not exactly summer based, we’ve expanded into a brand-new audio-visual range, with pink cables starting from £0.50p and our new Ryder Tools collection launching with prices starting from £1.95.” Charlotte urges customers with an interest in the new ranges to sign up to the company newsletter.
Trade customers have the opportunity to book an appointment to visit the Boyz Toys showroom at the old Wagon Works, Mantle Lane, Coalville, LE67 3DW. Simply call the friendly sales team on 01530 810870. To access trade prices and become a Boyz Toys trade customer simply go online and register today.