But Brian Dobson of Dobson Communications thinks he understands what's behind it: The tension between BP's image-makers, and its lawyers. He points to the promise from BP CEO Tony Hayward to pay 'all legitimate claims.'
New York (Vocus) May 15, 2010
Brian Dobson, of Dobson Communications, a public relations firm expert in brand building and Crisis PR, commented about BP’s lacking crisis PR during a radio report broadcast by Marketplace®, the public radio business program heard on stations across America.
In a Marketplace® radio report, Bob Moon, Senior Business Correspondent and head of the New York Bureau of Marketplace®, quoted public relations professionals about BP's public relations during the oil spill crisis.
The show noted President Obama has been critical of executives of BP, rig owner Transocean and contractor Halliburton for attempting to blame each other by finger pointing during recent Congressional hearings to investigate the historic oil spill polluting Gulf of Mexico waters and threatening major harm to the ecology and economy of US states along the Gulf.
Marketplace® Senior Correspondent Moon reported, "But Brian Dobson of Dobson Communications thinks he understands what's behind it: The tension between BP's image-makers, and its lawyers. He points to the promise from BP CEO Tony Hayward to pay 'all legitimate claims.'" Moon noted, "Hayward added that he expects a flood of illegitimate claims because -- he told an interviewer -- 'This is America. Come on.'"
Crisis PR expert Dobson told Marketplace, “That may be something that happens and is likely to happen in any situation, but to say that in the midst of a crisis (BP was wrong from a public relations standpoint).”
Produced and owned by American Public Media, Marketplace®, Marketplace Morning Report®, and Marketplace Money® are heard on 486 public radio stations nationwide. Marketplace® is also distributed worldwide by American Forces Radio and is online at marketplace.publicradio.org.
Based in Ridgefield, Connecticut, and online at DobsonPR.com, Dobson Communications has managed a variety of brand building PR campaigns in several sectors, from toys and food to licensing and high tech. DobsonPR has also handled PR in major crises for companies including a tobacco firm in the UK, a major Japanese pharmaceutical and nutritional products company, Japan’s lead supplier of blood, a major US food company and other clients in crisis situation, in addition to marketing and brand building PR. For information contact Barbara Green at 203-894-9240 or Barbara_Green (at) DobsonPR (dot) com.
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