New Brain Workout Software Program Sharpens Multitasking Abilities, Memory : Brain Center America Introduces Memory & MultiTasking Booster

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Multitasking is essential in today’s fast-paced world, but our brains are not naturally wired for this ability. Fact is, doing two or more things at the same time often feels like a four-letter word. But with the right training, experts say, multitasking can be fun and require less effort and stress. That’s a message Stephane Bergeron, MD, chief executive officer with Brain Center America (BCA), wants to send as he introduces BCA’s new Memory & MultiTasking Booster, the world’s only computer software program that trains the brain to simultaneously perform multiple tasks more easily and effectively.

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Our programs are the only ones on the market that train the entire brain and continuously adapt the training in response to changes in the users' skills. Just like it's necessary to train the entire body and change the level of intensity of the workouts to ensure effectiveness, it's also critical to train the entire brain and adapt the intensity of the training.

Memory & MultiTasking Booster, scientifically developed by BCA's international team of physicians and brain specialists, is the only brain stimulation software on the market that trains the brain to easily master the art of multitasking. It's considered the best-validated scientific tool available.

The innovative and fun brain-training exercises challenge and stimulate the brain with the help of an advanced artificial intelligence system that continuously personalizes the training to users' skills. This new program strengthens multitasking abilities and boosts the broadest and most significant range of memory types, helping users, among other things, to improve their ability to recall names and faces. Moreover, it is designed to increase brain speed and memory by 20% after only a few hours of training.

"Memory & MultiTasking Booster is the ideal solution for anyone seeking to improve memory, become more efficient and productive, and enjoy total mind-body health," said Bergeron, the physician who led the team that pioneered the program. "Our newest program speeds up thinking, reduces work-related stress, and improves fluid intelligence, resulting in greater efficiency at work, school and in everyday life. We are committed to provide innovative, practical brain fitness programs that offer quick results and meaningful benefits for people of all ages, but are also fun and easy to use."

Memory & MultiTasking Booster is part of BCA's complete suite of brain fitness programs, which includes the NeuroActive Program. The new NeuroActive exercises the entire brain to produce a sharper, more youthful mind by enhancing 16 brain functions, including memory, speed, concentration and ability to recall faces, names and information. BCA is now offering both for $99 as a special holiday promotion. Sold separately, NeuroActive retails for $95, and Memory & MultiTasking for $69. Both are available in English, Spanish and French.

Added Bergeron: "Our programs are the only ones on the market that train the entire brain and continuously adapt the training in response to changes in the users' skills. Just like it's necessary to train the entire body and change the level of intensity of the workouts to ensure effectiveness, it's also critical to train the entire brain and adapt the intensity of the training."

Scientific research proves that the brain, at all ages, has significant potential to acquire new knowledge and skills with proper training and exercise. Known as neuroplasticity, or brain plasticity, that recently discovered ability to change and map new neural pathways, stimulate new cell growth, and deliver better blood flow and oxygen to the brain is at the heart of Brain Center America's groundbreaking software systems, which aim to improve short- and long-term memory functions and speedy analysis of situations and information, as well as to enable users to regain long-lost abilities.

About Brain Center America

Brain Center America (BCA), with headquarters in Florida, is the United States division of Brain Center International, the Canadian neuroscience company that developed and launched the NeuroActive Program in Canada in 2007. It develops innovative computer software programs designed to improve memory, concentration, energy and total mind-body health with brain-training exercises. Created by physicians and brain specialists, the patent-pending software is the only one of its kind that targets 16 vital functions throughout the entire brain and deploys advanced artificial intelligence to customize training to the users' skills and generate maximum gains in minimal time. The company's products are sold on its Web site, through Amazon.com and at a growing number of online and traditional retail outlets. For more information, visit http://www.braincenteramerica.com or call toll free (888) 780-BRAIN (2724).

Editor's Notes: Interviews, photographs, product samples and demos are available upon request.

MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5851062

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Jolie Balido or Jeannie Salameh
Brain Center America
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