New Mobile Spanish Language-Learning App Brands Itself as the “Opposite of Rosetta Stone”

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Brainscape Spanish – the first language-learning app to cost $40 on the App Store – offers a lightweight learning methodology based on decades of brain science.

Spanish Library

Brainscape Spanish Library

This is an excellent app for anyone who wants to improve their Spanish. I haven´t stopped using this app since I bought it, and my Spanish has improved noticeably.

Mobile language learning has reached a new level today with the release of Brainscape Spanish. As the most expensive language-learning app on iTunes to date, this $40 iPhone app is the first to employ a ground-breaking new language acquisition method known as Intelligent Cumulative Exposure (ICE).

“The majority of other language apps on the App Store are either dictionaries, translation tools, vocab flashcards, or games,” says Andrew Cohen, Brainscape’s founder & CEO, from his cube in a Soho-based startup incubator. “Brainscape Spanish is the first complete, well-organized curriculum that introduces and repeats concepts in a pattern customized to your brain. It’s like having a personal tutor guiding you through the language from the word ‘hello’ to more complex ideas – in a much more nimble and mobile-friendly way than a mammoth computer-based program like Rosetta Stone”

The curriculum centered around the ICE method is structured as a series of smart audio flashcards with sample sentences and grammatical annotations. Brainscape’s team of language science researchers from Columbia, Yale, and MIT have spent nearly two years analyzing word-frequency studies, ordering the curriculum in progressing levels of difficulty, and annotating each smart flashcard with clear grammatical explanations in the footnotes.

“Brainscape already has over 150,000 enthusiastic users of its more basic language and test prep apps,” Cohen reminds us, “and this new complete mobile Spanish language-learning solution is a great example of what can really be done with our platform. I think that learners will ultimately see the $40 price tag as a huge bargain. What’s really expensive is not being able to learn a language as efficiently as you should be.”

Interested learners can find Brainscape Spanish on the iTunes App Store as of Wednesday, May 26th. It is also available to study – along with dozens of other subjects – on Brainscape's website, Brainscape’s vision is to become the standard web and mobile study platform for the entire human domain of knowledge.

JOURNALISTS: For more information, or to obtain a free promo code, contact

Andrew Cohen
Founder & CEO


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