Video is vital in the digital age and can give a competitive edge in marketing, build reputation and brand image. At JHD-Dobson we are fully equipped to produce powerful, effective and dynamic videos for clients.
Ridgefield, CT (Vocus) May 24, 2010
JHD-Dobson Video announced its Half-Dozen Keys to Effective Online Videos to help organizations produce dynamic brand and image presentations designed to build goodwill and enhance reputations.
Brian Dobson, Partner and head of Dobson Communications, a brand building and issues management public relations firm, said, “Video is vital in the digital age and can give a competitive edge in marketing, build reputation and brand image. At JHD-Dobson we are fully equipped to produce powerful, effective and dynamic videos for clients.”
JHD-Dobson Video's demonstration reel, which reflects the video tips Dobson notes, is online at http://www.tinyurl.com/2g4j5x5.
He added, “With our cyclorama green screen wall at JHD-Dobson’s studio, we can also cost-effectively work with companies, ad agencies and public relations firms to add an infinite variety of backgrounds to product, corporate or spokesperson presentations.”
Dobson said, “JHD-Dobson’s Half-Dozen Keys to Videos Online are: 1. Structure tight flow; 2. Write in news style; 3. Craft concise messages; 4. Add suitable special effects; 5. Use pre & post production professionals, and 6. Be accurate and don’t oversell."
Dobson says, “Video is an effective marketing tool when if written well and produced professionally. Simplicity of message focus, dramatic graphics, tight writing, strong narration and top quality on-set lighting, sound and camerawork coupled with professional editing will yield great results.”
Brian Dobson has overseen production of many videos and founded Dobson Communications, based in Ridgefield, Connecticut, and online at http://www.DobsonPR.com, after having headed public relations at a Fortune 50 and entered PR at the New York Stock Exchange. Before that, he was a journalist at Dow Jones and Reuters. For information call 203-894-9240 or email Barbara_Green (at) DobsonPR (dot) com.
© Brian Dobson 2010
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