Customer Loyalty Research Consultancy Unveils New Brand Model for the Retail Sector

Share Article

Innovative brand model uncovers the psychological motivators that drive the purchase behavior of large businesses' most profitable customers.

but unraveling the loyalty code has, until now, remained elusive.

The Cult Branding Company, a premier brand loyalty research firm led by brand strategist BJ Bueno, recently unveiled a new innovative brand model this month. Dubbed "Brand Lover Model 2.0," this complex methodology centers on uncovering a business's best customers, or Brand Lovers.

"Smart retailers know that brand loyalty is the primary driver of profitability," Bueno explains, "but unraveling the loyalty code has, until now, remained elusive." To uncover the reasons why some customers build long-lasting relationships with certain brands, Bueno and his team borrowed tools and insights from humanistic psychology, psychoanalysis and comparative mythology.

"Brand Lover Model 2.0 helps retailers decode the key psychological drivers of a business's best customers," says Bueno. This comprehensive qualitative and quantitative analysis takes approximately 90 days, limiting the number of clients the 9-person Orlando-based firm can serve each year.

Numerous successful businesses are embracing the Brand Lover Model, including Kohl's Department Stores, Scheels and Turner Classic Movies (TCM).

Ahout BJ Bueno - Branding strategist, lecturer, and author BJ Bueno pioneered the Cult Branding concept for marketers, documenting his research as the co-author of the highly-acclaimed The Power of Cult Branding (Random House, 2002). Bueno advises major retailers as a board member of the Retail Advertising & Marketing Association (RAMA) and a member of the Chief Marketing Officers board for international retailers.

About The Cult Branding Company - The Cult Branding Company is the recognized leader in cultivating authentic customer loyalty. Using its trademarked Brand Lover Model 2.0, The Cult Branding Company helps businesses understand, connect and serve their best customers. Visit:


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Scott Jeffrey
Visit website