CommonKindness’s Printable Grocery Coupon Model Resonates with Brand Managers

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No loading charges, pay-per-redemption fee structure, free online impressions, dynamic control, robust reporting and support for social causes have brand managers singing praises about CommonKindness.

printable grocery coupons

CommonKindness

Since we launched last week on Earth Day, we have already become the second-largest coupon site on the Internet...

Gregg Cevallos, Director of Sales at CommonKindness (http://www.commonkindness.com), is no Luciano Pavarotti, but every time talks to brand managers about CommonKindness’s revolutionary new model for online printable grocery coupons, they tell him his performance-based fee structure, advanced features and social overtone is music to their ears.

“CommonKindness is definitely hitting all the right notes with consumers, nonprofits and brand managers,” said Cevallos. “Since we launched last week on Earth Day, we have already become the second-largest coupon site on the Internet, and excitement is building daily. Everyone is tuning in to see what we’ll do next.”

Cevallos says that the top four features brand managers appreciate about CommonKindness are:

#1 Performance-Based Fee Model
Other online coupon sites charge from $1,000 to $3,000 for every coupon they load and then about 10 cents every time someone prints one. Only 10-25% of coupons are actually redeemed, so brands end up paying between 50 cents and $1.50 for every one of their coupons that are redeemed.

Since CommonKindness charges only 25 cents for every coupon that is redeemed and doesn’t charge a loading fee or per print fee, the brands get a lot more product sales for their marketing dollar.

#2 Dynamic Control
Brand managers enjoy having complete control of their coupons through a user-friendly interface. The dashboard enables them to quickly and easily:

  • Add and remove coupons
  • Specify the value, description and terms of the offer
  • Adjust the clipping limit
  • Set a fixed or rolling expiration date
  • Control the frequency of prints
  • Pause coupons in real time
  • Track performance

#3 The Halo Effect
Brands benefit from the halo effect created by associating their brands with their customers’ desire to support their favorite charities. By aligning with CommonKindness, brands build an emotional connection to the 89 million volunteers and members of America's 1.1 million non-profit organizations.

#4 Free Branding: Impressions
Whether their coupons are printed or not, just by putting a coupon on the site for free, brands are exposed to over tens of thousands of consumers who are members of CommonKindness.

To post coupons on CommonKindness or for more information, go to http://www.commonkindness.com, email Info(at)CommonKindness(dot)com or call (415) 887-9537.

About CommonKindness
CommonKindness is the new online coupon site that operates on the principle of kindness and aims to benefit consumers, nonprofit organizations and brands. CommonKindness is revolutionizing the online coupon industry by eliminating coupon loading and change costs, charging brands only for coupons that are actually redeemed, and giving 20% of its revenue to nonprofit organizations.

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Sarah Schloemer
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