Their enthusiastic response was the ultimate litmus test to confirm that our new brand captures the essence of who we are and why we are here -- to help our clients succeed in a complex technology and business environment, and to advance the state of the wireless industry for the benefit of people everywhere.
SAN JOSE, Calif. (PRWEB) September 27, 2007
"We launched the new brand before an audience of the industry's top executives," said Andrew Seybold. "Their enthusiastic response was the ultimate litmus test to confirm that our new brand captures the essence of who we are and why we are here -- to help our clients succeed in a complex technology and business environment, and to advance the state of the wireless industry for the benefit of people everywhere."
Despite a long-established reputation for technology and business consulting leadership in the wireless industry, the market's perception of the Andrew Seybold brand had not kept pace with the firm's growing industry knowledge and influence. Designworks evaluated the firm's business model and conducted an external brand audit, which revealed favorable brand recognition for founder Andrew Seybold's name. The agency recommended changing the firm's name from 'Outlook4Mobility' in favor of a new, more integrated use of 'Andrew Seybold' across the entire organization and its service brands.
Rejuvenated Brand Identity
Designworks' creative team helped Andrew Seybold capture the value not only of the firm's substantial industry expertise but also its reputation for candid analysis, and aligned its brand voice and messaging accordingly. The brand family was restructured to reflect business priorities going forward. New service names, taglines and logo designs were created in line with the brand hierarchy. A new look and feel and editorial content contributed to the new identity, which was bold, like the founder, and characterized Andrew Seybold as the go-to company -- as the new tagline says -- 'when you want straight answers'.
Dynamic Website Design
Designworks helped put the Seybold website at the core of its marketing communications initiatives. A new user interface was designed and content developed to convey the firm's consulting leadership and attract visitors to its webinars, publications, speaker's bureau and founder's blog.
Based in San Jose, Designworks is an integrated marketing services agency dedicated to cross media brand development. We combine strategy, design, storytelling and technology to create effective brand communications across print, web and interactive media and events. Designworks follows a clear brand methodology and collaborative process workflow from project launch to completion. We provide tools for content management, lead generation and brand stewardship, and counsel clients on opportunities to maximize return on marcom investments. Our client portfolio includes high technology, life sciences, clean technologies, and consumer goods and services companies. Among our service offerings are Brand and Web Strategy and Development; Flash and Interactive Communications; Collateral Development; Emarketing, Direct Mail and Advertising Campaigns; and Event Marketing. Visit us at http://www.design-works.com.