Your Brand Advocates -- How to Find Them and What They Are Worth

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July 28th, 2010 at 10:00 AM PT / 1:00 PM ET -- Register Now

Zuberance, social media

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Learn how to measure the value of your Brand Advocates on Facebook, Twitter and other Social Media channels. Our panel of experts from Ogilvy, Samsung and Zuberance will explain how to supercharge standard marketing campaigns by finding and energizing Brand Advocates. The webinar is for brand and performance marketers and C-level executives. You will also have the opportunity to learn how Zuberance technology turns Social Media into sales now for large consumer brands.

The panel will discuss:

  • How to find and engage your Brand Advocates on Twitter, Facebook, LinkedIn, Google Buzz and more
  • How to determine the value of a Brand Advocate so you can get real ROI on your social media efforts

The panel will be available to answer your questions and explore new ideas.

Register Now -- Attendance is Limited

Meet Our Panel:

Kety Esquivel, VP of Digital Strategy at Ogilvy
As a VP of Digital Strategy at Ogilvy, Kety provides a clear understanding of what's important and relevant in the digital landscape to clients and their audiences. At Ogilvy Kety is a key architect in building the next generation agency focused on high impact word of mouth marketing. Kety provides clients with the strategies and solutions necessary to connect with customers and constituencies across the digital landscape. Follow Kety on Twitter @KetyE.

Esteban Contreras, Social Media Lead for Samsung
Esteban is the Social Media Manager for Samsung Electronics USA. He leads all Samsung Electronics efforts on Facebook, Twitter @samsungtweets, YouTube, Flickr, and Google Buzz, as well as the integration of Social Media with other digital marketing strategies.

Rob Fuggetta, Founder and CEO at Zuberance
Rob is the driving force behind Zuberance’s vision and strategy. He founded Zuberance in February 2007 because he saw a major opportunity for companies to harness the power of Word of Mouth and the Social Web to drive sales. As CEO, Rob is ultimately responsible for all aspects of Zuberance's business including product, engineering, operations, customer success, and sales and marketing. Rob is a 20-year veteran of Silicon Valley who has played a leadership role in three start-ups including Genuity, which went public in June 2000. Rob was formerly a partner at Regis McKenna Inc., the legendary Silicon Valley marketing and communications firm, where he co-led the global Apple business. Follow Zuberance on Twitter @Zuberance.


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Antonio Altamirano
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