It helps them decide whether they want to do business with you.
Boston (PRWEB) June 13, 2008
These days, it’s not enough for a growing business to rely on the products and services it offers and the prices it charges. Having a strong brand identity lends credibility in a crowded marketplace and gives a company a personality beyond the people who work there.
“Brand identity lets customers and potential customers see the lifestyle of your company,” says Jessica Resler, a principal at New York-based Muffin Cupcake & Associates, a corporate identity creation specialist. “It helps them decide whether they want to do business with you.”
The June issue of FuelNet Monthly, an 8-page newsletter designed to help owners and managers of companies of every size maximize their marketing opportunities and grow their business, reveals the secrets for creating a corporate identity and the latest trends in brand design. The piece also provides the top 10 reasons every company needs a brand identity. Other articles in the issue include:
- The 5 biggest Web site irritants
- How to balance work and vacation
- Ways to develop sales superstars
- A customer retention strategy that works
- Why print is far from dead
For more information on the June issue of FuelNet Monthly, please contact Ken Beaulieu, chief content creator, at 617.457.3901. Or visit http://www.fuelnet.com to get a free copy of the FuelNet Smart Paper ''10 Secrets for Successful Customer Relationship Marketing.''
FuelNet, a division of The Pohly Company, is an Internet-centric resource for credible tips, tools, and insights on marketing, selling, brand building, and customer communications. Built around the tagline ''Marketing Smarts for the Growing Business,'' FuelNet is designed to help small and midsize companies build profits and beat the competition. Visitors to FuelNet’s Web site, http://www.fuelnet.com , can subscribe to FuelNet Monthly (available in print and as a downloadable PDF), sign up for a free daily e-newsletter, and purchase white papers, special reports, and books. The e-newsletter focuses on one key content area each day, including topics like direct mail marketing, online advertising, brand building, customer relationship marketing, customer service, and strategic communication.
About The Pohly Company
The Pohly Company is a diversified marketing and publishing services company that specializes in engagement marketing and customer communications. The company works with world-class brands, publishers, and major associations, including Continental Airlines, Coca-Cola FoodService, UAW-General Motors, Western Union, and the Association of National Advertisers, to create and advance programs that drive emotional relationships with customers and best prospects. Services include communications consulting, market research, custom publishing, media sales and consulting, and design communications. For more information, visit http://www.pohlyco.com .