We have hundreds of registered brands in our network, but Deutsch is the first to organize an agency-level commitment to offer a brand integration marketplace to its clients
Los Angeles, CA (Vocus) March 6, 2008
NextMedium, Inc., developer of the first marketplace for brand integration, announced today that Deutsch, Inc. will be the first advertising agency to partner with and utilize the company's Embed platform to maximize brand integration opportunities for its clients.
"We talk to producers, networks and content providers all the time, but NextMedium's platform adds a critical layer to the discussion," said Peter Gardiner, Chief Media Officer, Deutsch Inc. "It will give us better access to inventory, campaign control and analytics, and opens more doors for us enhancing brand capabilities for both Deutsch and our branded entertainment practice Media Bridge Entertainment (MBE)."
For agencies such as Deutsch, NextMedium's Embed platform serves as a complete management system to secure and analyze brand integration opportunities available in the marketplace. Deutsch will be able to register its brands on the platform and define specific campaign objectives, including demographic and psychographic targeting, desired exposure types, and general branding objectives. The Embed matching engine then displays contextually relevant inventory available from its network of TV, music and film partners. Deutsch will be able to negotiate creative aspects and secure inventory entirely through the Embed platform.
Deutsch will also be using Embed Intelligence, NextMedium's analytics package, to recommend campaign pricing and assess the media and branding value after the campaign is complete.
"We have hundreds of registered brands in our network, but Deutsch is the first to organize an agency-level commitment to offer a brand integration marketplace to its clients," said NextMedium CEO, David Bluhm. "We're thrilled to be partnering with a forward-thinking agency that is committed to offering innovative brand building solutions."
Deutsch Inc. is a multi-disciplinary marketing communications agency known for its insatiable culture and ability to drive bottom-line business results for clients. Part of the Interpublic Group of Companies (NYSE: IPG), Deutsch crafts a best-in-class array of marketing programs, including advertising, direct marketing, interactive, media buying and planning, design, public relations, promotions, events and branded entertainment.
NextMedium has created the first marketplace for integrating brands into entertainment content. It maximizes branding opportunities in TV, music and film through the fusion of technical innovation, marketplace insight, and performance analytics. NextMedium's platform, Embed, allows marketers to access and secure inventory relevant to their campaign objectives, and provides analytics to assist in the pricing and value received from their integration campaigns. Embed also enables entertainment companies to increase revenue and decrease transaction costs associated with selling brand integration inventory. For more information, please visit http://www.nextmedium.com.
Vonda LePage, Deutsch Inc., 212.981.7680, firstname.lastname@example.org
Scott Lahde, Deutsch Inc., 212.981.7742, email@example.com
John Ellis, NextMedium, 310.254.9434, firstname.lastname@example.org