Corporate Social Responsibility is an imperative for brands today. Smart brands that authentically and strategically embrace this mission will win.
New York, NY (PRWEB) May 21, 2012
Brand Fast-Trackers, one of the most highly rated marketing podcasts on the web, announces the launch of a sister podcast series, brandcauses (http://www.brandcauses.com). The new podcast features interviews with the very best cause marketing experts from business, not-for-profit and academia.
Hosted by Brian F. Martin an entrepreneur, marketing and media expert, philanthropist, educator and advocate, the brandcauses podcast focuses on non-profits making a difference, how brands are connecting with non-profits via cause marketing and how non-profits are using digital and social media to their advantage.
"Corporate Social Responsibility is an imperative for brands today. Smart brands that authentically and strategically embrace this mission will win. The podcast aims to highlight the best examples and offers rich insight to brands finding their way. We’ll also highlight remarkable non-profits and serve as a resource for emerging non-profits as they develop their marketing and branding efforts,” says Martin.
Featured guests on the new podcast already include luminaries from the cause marketing and CSR spectrum. Dan Portnoy, author of “The Nonprofit Narrative, How Stories can Save the World” offers his insights. Other podcasts feature Jane Randel, senior vice president of corporate communications and brand services for Fifth and Pacific companies, a company that has been actively engaged in pursuing an end to domestic violence for two decades. Carol Cone, global practice vice chairman, Edelman Business + Social Purpose offers a distinction between authentic corporate social responsibility initiatives and others in another podcast.
Upcoming interviews include David Jones, Global CEO, Havas & Euro RSCG Worldwide and Ifdy Perez, Community Manager at Razoo.
Brand Fast-Trackers (http://www.brandfasttrackers.com) launched in July 2007 by Martin, Chairman of Brand Connections, to capture the changing conversation about marketing and media. One of the first of its kind, the podcast quickly earned accolades amongst the marketing press. Martin is also founder of the Makers of Memories Foundation; its mission is to elevate society's understanding of childhood domestic violence as one of the most damaging human rights violations of our time.
Brand Connections is a marketing and media agency that creates branded consumer experiences for Fortune 500 clients.
About Brand Connections: Brand Connections (http://brandconnections.com/) is one of the largest and fastest growing global marketing and media companies focused on creating branded consumer experiences by integrating media, technology and product experience networks for national and global brands. Since the company was founded in 2001, Brand Connections has connected 80% of the Fortune 500 brands with more than 2 billion customers by reaching them when they are in the right frame of mind to engage with brands. Brand Connections is expert in trial-generation; tactics include product sampling, targeted out-of-home media, experiential marketing, and social media integration. Brand Connections is majority owned by Veronis Suhler Stevenson, a leading media and communications private equity firm.