Brand Connections Acquires Bottlerocket Marketing Group; Enriches Experiential Marketing, Now a Marketing Must-Do

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Brand Connections (, a marketing and media company expert in Branded Consumer Experiences acquired Bottlerocket Marketing Group, an award-winning experiential agency with rich expertise in the entertainment industry. Bottlerocket's expertise in event marketing extends Brand Connections' event marketing division, bcX. Brand Connections acquired PIE Advertising last month; the acquisitions deepen Brand Connections' promise to its clients to provide multidisciplinary marketing, media and promotional services that capture consumers’ attention through quality experiences with brands.

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BC Leaders: (L-R): Victoria Drechsler,CFO; Bradley Hajart, Executive Creative Director; Sherry Orel, CEO; John Zamoiski, EVP; Dorathy Balsano; SVP; Mel Liebergall; EVP

"As brands are looking to create meaningful, authentic connections with their customers, experiential elements are increasingly a must-do element of the marketing mix,” says Sherry Orel, Chief Executive Officer, Brand Connections.

Brand Connections (, a marketing and media company that develops and delivers Branded Consumer Experiences™ for Fortune 500 brands, today announced that it has acquired Bottlerocket Marketing Group (BRM) ( for an undisclosed sum. BRM, with offices in Manhattan and Foxboro, MA, is an award-winning agency that specializes in partnership marketing, promotional, social and event marketing, with deep roots in the entertainment industry.

BRM’s capabilities and clientele dovetail and deepen Brand Connections’ current event marketing division, bcX. The bcX division is expert in activations at venues such as malls, colleges, Spring Break hot spots, hotels and festivals, and produces office building tours and guerilla marketing for categories ranging from CPG to automotive to consumer electronics. BRM specializes in creating memorable events at places like SXSW and Comic-Con for the entertainment industry. Both companies are on the Event Marketer 100 List and BRM is on the PROMO 100 List.

“As brands are looking to create meaningful, authentic connections with their customers, experiential elements are increasingly a must-do element of the marketing mix,” says Sherry Orel, Chief Executive Officer, Brand Connections. “We couldn’t be more excited to bring the team at BRM on board. Their reputation and high standard of executional excellence, led by veteran CEO John Zamoiski, is an excellent complement to the Brand Connections culture and mirrors the types of partnerships we have with our clients,” says Orel.

John will keep his leadership role of the combined bcX/BRM group and support the overall Brand Connections’ sales and marketing efforts as Executive Vice President, Client Innovation. Dorathy Balsano, previously President at BRM will lead the day-to-day bcX/BRM team as Senior Vice President. Zamoiski founded BRM in 2003. The firm has quickly gained prominence in the experiential space and has executed programs for clients such as AMC, HGTV, Turner Entertainment, and A&E. The company also offers a full suite of promotional services and partnership marketing.

“There is a natural fit between our clients and capabilities, our combination is a logical next step for growth. The company will be an even more powerful force and client resource for strategic planning, creative thinking and innovative activation through a wide variety of media, partnership, promotion and experiential channels," says Zamoiski.

The acquisition will be advantageous for both bcX’s and BRM’s clients, as BRM entertainment brands can take advantage of Brand Connections’ airline partnerships, a proprietary influencer marketing platform,, mobile marketing innovations and Brand Connections’ dominance in the venue-based marketing space. Brand Connections’ partners, in turn, can benefit from BRM’s strengths in strategy and activation.
BRM staff will relocate along with Brand Connections to new office space in Times Square in early 2013. The Foxboro, MA office will remain intact.

This is the second acquisition the independent company has announced this quarter. Last month Brand Connections acquired integrated advertising agency, PIE Advertising. The diversification of services is a realization of Orel’s vision to create the largest company in the world that provides multi-disciplinary marketing, media and promotional services that captures consumers’ attention through quality experiences with brands.

Orel says, “It’s imperative for brands today to break through the clutter with Branded Consumer Experiences™ that are meaningful and relevant to the consumer’s frame of mind whether they are online, in-store, traveling, working, or playing. We are the only company of our kind that provides clients with ROI driven, turn-key services from strategy through execution in the media, promotion, out-of-home, social, digital, mobile, experiential and retail activation verticals.”

ABOUT BRAND CONNECTIONS: Brand Connections ( is an independent global marketing and media company that creates Branded Consumer Experiences™ by integrating digital and venue-based product experience networks for national and global brands. Founded in 2001, Brand Connections has connected hundreds of Fortune 500 brands with more than 2 billion customers by reaching them when they are in the right frame of mind to engage with brands. Brand Connections is expert in trial-generation; tactics include product sampling and experiences, targeted out-of-home media, experiential marketing, retail activation and digital and social media integration. Brand Connections is majority owned by Veronis Suhler Stevenson (VSS), a leading media and communications private equity firm.

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