“Sherry has that rare combination of deep focus in our business, great managerial experience and in-the-trenches background. She is the consummate creative and business strategist," says Brian F. Martin, chairman of the board, Brand Connections."
New York, NY (PRWEB) April 15, 2011
Brand Connections (http://www.brandconnections.com), one of the largest global targeted media and marketing services companies, has promoted Sherry Orel from president to chief executive officer. In her new role, Sherry will be responsible for all divisions of the company, including the Active Outdoor, SkyMedia In-flight Media, bcX Experiential Marketing and product sampling teams. Company founder, Brian F. Martin, will assume a new role as chairman of the board, with a focus on the development of Brand Connections’ social media offerings and the growth of the company’s European business.
Sherry has nearly 25 years of experience in marketing, media, promotion, customer marketing, and experiential marketing. Prior to joining Brand Connections in 2004, she held positions at News America Marketing as group sales manager and as the executive vice president of the marketing services division of EuroRSCG. She has worked with clients for more than 400 global brands, leading her teams in executing more than 5,000 media, sampling, event and customer marketing programs. Sherry is based in Brand Connections’ Chicago office and will split her time between Chicago and company headquarters in New York City.
“Sherry has that rare combination of deep focus in our business, great managerial experience and in-the-trenches background. She is the consummate creative and business strategist. In the more than six years in which Sherry has been at Brand Connections she has been instrumental in helping to build our business to become a global leader in integrated marketing services,” says Brian F. Martin, chairman of the board, Brand Connections. “I am confident that Sherry will continue to successfully lead and grow our organization."
ABOUT BRAND CONNECTIONS: Brand Connections (http://www.brandconnections.com) is one of the largest and fastest growing marketing and media companies focused on reaching consumers through venues. Since the company was founded in 2001, Brand Connections has connected 80% of the Fortune 500 brands with more than two billion customers by reaching them when they are in the right frame of mind to engage with brands. Brand Connections is expert in trial-generation; tactics include: product sampling, targeted out-of-home media, experiential marketing, and social media integration. In June 2008, private equity firm Veronis Suhler Stevenson purchased a majority stake in Brand Connections for $150 million. Brand Connections has offices in New York, Montclair, Chicago, Denver, Avon, Orlando, Los Angeles and London, with affiliates in Italy, Spain, Portugal, Ireland, Germany, Brussels, and Belgium.
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