Atlanta Promotional Products Company Acquires High Street Promotions
The Icebox expands further into the growing promotional products and branded apparel industry with new acquisition
Atlanta, GA (PRWEB) December 11, 2008 -- The Icebox, an Atlanta-based promotional products and corporate apparel supplier, has expanded its presence in the promotional products industry with the acquisition of Atlanta-based High Street Promotions, a leader in the industry. The strategic acquisition of the company both broadens and deepens The Icebox's ability to deliver unique, high-quality branding and marketing solutions to its clients in the Atlanta area and around the country.
"We are so excited to have Cary and the High Street Promotions team join The Icebox," says Jordy Gamson, President and CEO of The Icebox. "We've watched this company do incredible things and this is a great coup for us to be able to tap into the energy and creativity of this team. I've personally known Cary for 15 years and I look forward to adding his bright mind and his creative staff to our already outstanding team."
A portion of the High Street Promotions staff, including CEO Cary Romanoff, will be joining The Icebox team. "It's a perfect fit. I'm incredibly humbled to join forces with such a trend setting organization like The Icebox, says Romanoff. "From day one, High Street Promotions has been laser-focused on fresh creativity and uncompromised service while embracing technology. Over the years we've admired a handful of competitors who share High Street's values. The Icebox has always sat on top of that list."
Since 2001, The Icebox has been providing unique branded apparel and promotional products for clients ranging from Fortune 500 companies to non-profit organizations across the country. The company's full-service capabilities, which include creative designs, sourcing, and fulfillment services, as well as the state-of-the-art showroom has attracted clients such as Gold's Gym, The American Cancer Society, Verizon Wireless, LongHorn Steakhouse, and hundreds more. The acquisition will allow The Icebox to represent these premiere brands further, as well as reach out to potential clients with new solutions.
High Street Promotions was launched in 2005, by Cary Romanoff, out of a bedroom. The company grew rapidly into one of the industry's top revenue producers. Its customer base ranged from national non-profit organizations to mega-music festivals around the country.
About The Icebox
The Icebox is a full-service, one-stop shop for branded apparel and promotional products. Their capabilities include creative services, garment sourcing, garment and product decoration, and fulfillment programs. In addition to its unique line of promotional products and clothing, The Icebox also offers a line of The Icebox is a full-service, one-stop shop for eco-friendly apparel for environmentally conscious clients. For more information, visit www.iceboxonline.com.
Contact:
Kelly Marriott
678-558-8948
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