Centerbrook, CT (PRWEB) March 14, 2012
Many marketing and public relations professionals both agree and disagree on the best ways to brand a business these days. While it is always good to try different things to stand out from the masses there are also some traditional methods that have stood the test of time. Logos, partnerships and products all help create a strong business brand. 4AllPromos has many successful customers withstanding the test of time using these three methods of branding.
Owning a business is tough these days. The market is competitive and small companies as well as larger businesses must stay abreast of the newest and latest trends and technologies to keep their competitive edge. Sponsorships, social media and blogging, print, radio or television advertising and promotional products are all smart ways to keep brands relevant. The successful promotional products business 4AllPromos, based in Centerbrook, Connecticut, knows the importance of branding and offers an inventory of more than 15,000 products to help customers get their brands and businesses noticed. A strong logo, getting involved in the community and unique advertising with promotional products all help to reinforce and build a better brand.
1. Create a strong logo. Every business, company, non-profit and civic organization should have a logo. Logos are what help customers and patrons recognize a business. Companies like FedEx, Pepsi, M&M's and United Way all have distinct logos that can be recognized by consumers around the world. When starting a new business or working to revamp or rebrand a business it is a smart idea to consult with a graphic designer or public relations firm to decide what logo works best for the business. Colors, symbols and fonts all help convey the personality of a business. Ask business partners, friends, family or old, new or potential customers to give an opinion on what logo stands out best.
2. Sponsor local event and programs. Non-profits, schools, sports leagues and local civic organizations are always looking for sponsors. Team up with a little league team, a school prom committee, silent auction or a road race and get your name, logo or character mascot recognized. Community members will appreciate your support and for a small fee your business can appear on all kinds of promotional products, signs and print products that will be seen by many people. Investing in sponsorships will help to create a good image for your brand and garner the support of the local community.
3. Use promotional products- Promotional products are a great way to distribute your name out to potential customers. Promotional products are an inexpensive way to advertise to niche customers. There are thousands of products to choose from (on http://www.4allpromos.com) and something for every kind of customer from business professionals to parents to travelers and even earth conscious shoppers. Hand out promo products at trade shows, community events, concerts, conferences and more.
To find out more about how promotional products with strong logos and imprints can help improve your business and brand visit 4AllPromos.com or call one of our friendly product specialists toll-free at 1-866-732-3386.