Marketing Agency CEO Says Recent Google Updates Will Change How Businesses Market Online

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“Google’s recent update, Search Plus Your World, will change how businesses market themselves online,” says Cheril Hendry, CEO of Brandtailers, an Orange County Marketing and Advertising agency, “and will make social media essential to a strong marketing strategy.”

Brandtailers, Orange County Marketing Agency

Brandtailers, Orange County Marketing Agency

We all know that social media has the opportunity to become the dominate force in marketing. For smart marketers, that time is now.

“With the emergence of social media, we have obviously moved in a direction where consumers control the brand,” said Cheril Hendry, CEO of Brandtailers, an Orange County Marketing Agency. “However, many companies still either ignore social media or have not strategically integrated it into their marketing plan. Now, with Google’s recent ‘Search Plus Your World’ update, the companies without a social media marketing strategy will start falling behind.”

In January of this year, Google announced an update to its search engine called “Search Plus Your World” which revolutionized how search engines work. Traditionally, when a user searched for a keyword term, Google would display website results which it felt most closely matched the user’s intent. With the update, Google will also display results that a user’s friends deem relevant, thereby making the search results personalized to each user.

Google will be pulling this personalized information from social networks. For instance, a user types in “Best Soap Detergent.” In addition to showing review sites, Google will also display what the user’s friends have posted about soap detergents, and display images, videos, and other content, which the user’s friends have shared.

“Most businesses agree that an important element of online marketing is getting your website to rank high in search engines,” said Hendry. “Businesses could accomplish this through traditional search engine optimization tactics, such as on-page optimization and link building. Because Google will now return search results according to what a user’s friends find important, businesses need to get people to share their content and engage with their business through social media.”

Brandtailers, Hendry’s marketing agency, recommends that businesses “strategically” integrate social media marketing into their Internet marketing plan to take full of advantage of the “Search Plus Your World” update. In addition to search engine optimization tactics businesses are already using, they should also adopt tactics to encourage social media sharing and engagement.

“We all know that social media has the opportunity to become the dominate force in marketing,” said Hendry. “For smart marketers, that time is now.”

For more information on Search Plus Your World, please visit Google’s blog.

About Brandtailers

Brandtailers is a marketing and advertising agency located in Orange County, California. Although they started 22 years ago when the online world was barely a concept, the agency has moved respectfully and successfully into the digital realm, embracing what they call the leveled playing field for all brands. Brandtailers understands and works well in this new world of marketing, where it is no longer about budget, but now about ideation of solutions to clients' key problems – which usually involves building TRUST in the new consumer world of digital decision making.

For more information on Brandtailers, you can visit their website:

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