Save the Toast Campaign Launched to Stop the Long-Time Victimization of Bread: Sighs of Relief Heard Everywhere from Groceries, Bakeries and Bread Baskets Thanks to Country Crock(R)

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Broken middles, broken crusts, broken hearts and broken dreams. That is the "crumb-y," sad fate of Erma Bagel, Caroline Cornbread, Bobby Biscuit, Miss Melba Toast, King Edward of English Muffin and thousands of long-time victims who have fallen to pieces and lost their crunch from cold, hard, un-spreadable stick butter.

No longer! Our voices are finally heard and we can begin to get the treatment we deserve, straight from the fridge, thanks to soft, smooth Country Crock(R) Spreadable Butter.

    Today, a grassroots movement, called Save the Toast, was announced to help save the likes of Erma and her "bread-ren." Toast lovers are urged to visit to learn how to live stick-butter-free, watch toastimonials from the bread victims and sign a petition to Save the Toast. Shedd's Country Crock(R) is behind the movement and has come to the rescue with Country Crock Spreadable Butter with Canola Oil.

"For decades we've been victimized by cold, hard stick butter," said Miss Melba Toast, Save the Toast campaign manager. "My bread buddies and I have banded together to help spread the word that we don't have to endure the abuse by stick butter any longer."

Melba's toastimonial finally brings to light the manhandling suffered by thousands of pieces of bread worldwide. marks the first gathering place for bread lovers to begin the battle of independence from stick butter. Consumers who sign the online petition and join the movement can download a high-value coupon - the first step in beginning to save toast in their own homes.

"We've come a long way since the invention of the refrigerator when bread eaters would use cold stick butter to jab at us just to get their bread evenly covered," said Bobby Biscuit. "No longer! Our voices are finally heard and we can begin to get the treatment we deserve, straight from the fridge, thanks to soft, smooth Country Crock(R) Spreadable Butter."

Country Crock Spreadable Butter is made with real butter and just a touch of canola oil so it spreads straight from the fridge. Per serving, Country Crock Spreadable Butter with Canola Oil has 9 grams total fat and 3.5 gram of saturated fat. Available nationally in 12 oz and 18 oz tubs that retail for $3.30 and $4.65 respectively.

About Bread

Bread is one of the oldest prepared foods, dating back to the Neolithic era. The first breads produced were probably cooked versions of a grain-paste, made from ground cereal grains and water, and may have been developed by accidental cooking or deliberate experimentation with water and grain flour. As a foodstuff of great historical and contemporary importance, in many cultures bread has significance beyond mere nutrition, according to Wikipedia, October 2007.

About Unilever

Unilever (NYSE: UL, UN), one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 160 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.

In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs approximately 13,000 people in more than 60 office and manufacturing sites in 24 states and Puerto Rico - generating nearly $10 billion in sales in 2006. For more information, visit

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Cody Adams
M. Booth & Associates
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