Introduction of Healthy Bread Products Drives Growth in the Global Bread Market, According to a New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Bread markets. Global market for Bread is projected to reach US$192.2 billion by 2018, driven by growing consumer preference for convenience food, launch of healthy bread products, improving standards of living and Westernization of lifestyles in developing countries.

Bread: A Global Strategic Business Report

Follow us on LinkedIn – Bread has been a staple food in many countries worldwide for centuries. Consumption of bread is high in Europe and the Americas. Higher per capita consumption and penetration of bread in developed markets offers little room for further growth in volumes. On the other hand, demand for bread is on the rise in developing markets such as China and India, where per capita consumption of bread is among the lowest worldwide. Convenience food, a trend historically characteristic of developed markets, is beginning to gain momentum in developing countries. Consequently, growth in the global market is expected to be spearheaded by developing nations.

Volume sales of bread are under significant pressure worldwide, particularly in the Western markets. Higher penetration and increasing popularity of alternative breakfast options is leading to declines in volume consumption of bread in these markets. However, the market continues to rise in terms of dollar sales, due largely to the increasing variety and types of breads that are usually priced higher than traditional varieties. Rising costs of raw materials is also a factor driving average prices of bread worldwide, which in turn is driving value growth. Additionally, growing demand for bread in emerging countries due to rising income levels, Westernization of lifestyles and penchant for convenience foods, is also helping drive global growth.

Over the last decade, the bread market has witnessed dynamic changes. Earlier, the market consisted of only a few varieties of bread, with White, Brown and Rye being the most popular. Today, bakers and bread manufacturers are emphasizing on new product development to revive the market. The bread market worldwide is witnessing a gradual shift towards healthy bread varieties such as brown bread, whole wheat bread, and multi grain bread, among others. The success of multigrain and wholegrain loaves, organic breads, and breads fortified with healthy additives such as omega-3, demonstrates the power of innovation in a mature market.

As stated by the new market research report on Bread, Europe represents the largest regional market worldwide. The region is home to some of the leading bread consuming nations worldwide, such as Turkey and Germany. Bread in the region is increasingly being perceived as a grab-and-go food with consumers exhibiting preference for higher priced, freshly baked breads. Asia-pacific is forecast to emerge as the fastest growing market with dollar sales projected to grow at a compounded annual rate of 5.4% over the analysis period. China, Hong Kong, India and Malaysia represent lucrative markets in the region driven by strong economic growth, rising standards of living, Westernization of lifestyles and reduced time for making elaborate home cooked meals/breakfast.

Major players covered in the report include Allied Bakeries, Barilla Holding Societa per Azioni, Flowers Foods, Inc., Frank Roberts & Sons Ltd., Grupo Bimbo S.A. de C.V., Harry-Brot GmbH, Lieken AG, Pepperidge Farm, Inc., Premier Foods plc and Yamazaki Baking Co. Ltd., among others.

The research report titled "Bread: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of trends, issues, strategic industry activities, and major market participants worldwide. The report provides market estimates and projections in US$ for all major geographic markets including the United States, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, Turkey and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America (Brazil, Mexico, Argentina, Chile and Rest of Latin America) and Rest of World.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
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