Global Bread Market to Reach $170 Billion by 2015, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Bread market. The global market for bread is projected to exceed $170 billion by the year 2015. This is primarily driven by the rising standards of living, increasingly westernized lifestyles, and reduced time for making elaborate home cooked meals/breakfast, among the consumers worldwide. Asia Pacific in particular is witnessing spurt in growth in the bread industry, with several new bakeries being opened in China and Hong Kong over the last few years, reflecting the growing popularity of bakery products among the consumers.

Bread: A Global Strategic Business Report

Consumers in modern societies place a lot of importance on convenience. Persistent changes in work force participation and attitudes, as well as growing incomes, have led consumers to emphasize more on convenience. Women hard pressed for time, consider bread as a more convenient alternative to other staples, such as rice, which require substantial preparation time. The newly introduced "buttery" breads, which require no additional butter, are gaining a substantial share in the market at the expense of traditional loaf bread.

Europe and the US dominate the world bread market, as stated by the new market research report on bread. Bread is the staple diet in most North European nations such as Denmark, the Netherlands, and Sweden. Turkey, Germany and Italy are the leading countries in Europe in terms of per capita bread consumption. Of late, manufacturers are introducing whole-grain and multi-grain breads as healthier options.

In the present scenario of economic slowdown, bread demand is being driven by consumer preference for dine-in meals and brown bag lunches. Homemade food is more nutritious and offers more value for money to consumers, thereby generating curiosity among them to explore innovative ways of using bread. Increased level of health consciousness among consumers has brought whole grain bread and bread with fiber content into focus. Of late, consumers are not only more cautious about food ingredients, but are also concerned about the source of origin of the food and its ingredients. Further, environmental concerns are driving the sales of organic food products, as consumers are taking informed decisions in purchasing products.

Key players dominating the global bread market include Associated British Foods Plc, Allied Bakeries, Fine Lady Bakeries, Flowers Bakeries, Inc., Frank Roberts & Sons Ltd, Franz Family Bakeries, Greggs plc, Grupo Bimbo S.A. de C.V., George Weston Bakeries Inc., La Brea Bakery Corporate, Pepperidge Farm, Inc., Premier Foods plc, Sara Lee Corporation, Warburtons, Ltd., and William Jackson Food Group Limited, among others.

The report titled "Bread: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of industry overview, product overview, product introductions/innovations, profiles of major players, and recent industry activity. The report analyzes market data and analytics in terms of value sales for regions including The United States, Canada, Japan, Europe, Asia-Pacific, and Rest of World.

For more details about this comprehensive market research report, please visit -

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 800 people worldwide and publishes more than 1100 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone 408-528-9966
Fax 408-528-9977
Email press(at)StrategyR(dot)com
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