Growing Demand in Asia-Pacific Drives the US$20 Billion Global Breakfast Cereals Market, According to New Report by Global Industry Analysts, Inc.

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Breakfast foods sales in the past few years have been spurred by introduction of a wide range of products to suit every age and lifestyle. Growth of this market is dependent on the changing needs and wants of the consumers. Global breakfast cereals market is expected to be US$20 billion in 2010.

Breakfast Cereals: A Global Strategic Business Report

There has been increasing emphasis, particularly in the United States, on healthy living. Growth of the breakfast market's "healthy" sector has been a natural consequence of this trend. The most popular among healthy breakfasts include -- low fat, high fiber waffles and muffins, low fat, low cholesterol egg substitutes and breakfast cereals. With the demand for cereal snacks driven by health concerns in preference for confectionery and crisps, snacks producers are introducing new products to sustain demand. Cereal snacks makers are introducing healthier products to stay competitive in the sector. Earlier, the products were targeted at children, but the focus is presently shifting towards adults with health-consciousness.

World breakfast cereals market is dominated by North America and Europe, which collectively account for more than 84% share of the market, as stated in a recent report published by Global Industry Analysts, Inc. Asia-Pacific represents the world's second fastest growing breakfast cereals market, registering a CAGR of about 5.6%. European sales of breakfast cereal are estimated at US$6.5 billion. Germany represents Europe's single largest breakfast cereals market, accounting for a share of over 14.4%. Breakfast cereals market in Latin America, estimated at US$1.6 billion is expected to grow at a compounded annual rate of nearly 7.7%.

Major players in the marketplace include General Mills, Kellogg's, Kraft Foods, PepsiCo and Nestlé.

"Breakfast Cereals: A Global Strategic Business Report", published by Global Industry Analysts, Inc., provides a comprehensive review of market trends, product profile, recent developments, mergers, acquisitions, profiles of major players and other strategic industry activities. Analysis is presented for major geographic markets such as US, Canada, Japan, France, Germany, the UK, Italy, Spain, Russia, Asia-Pacific, Latin America and the Middle East. Analytics are provided for the period 2000 through 2015.

For more details about this research report, please visit

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of over 60,000 smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
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