BreakThru Radio Launches Comprehensive Radio Application On Facebook® Platform

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Today BreakThru Radio (http://www.breakthruradio.com) unveiled a social radio/music application built on Facebook Platform, a platform that enables companies and developers to build applications that are deeply integrated into the Facebook website.

BreakThru Radio has the opportunity to become the dominant music/radio application for the Facebook community, allowing us to deliver the best independent music to a larger audience of music lovers.

Today BreakThru Radio (http://www.breakthruradio.com) unveiled a social radio/music application built on Facebook Platform, a platform that enables companies and developers to build applications that are deeply integrated into the Facebook website. The BTR radio/music application lets Facebook users worldwide add Independent Music Radio to their profiles, discover new music, and learn about upcoming live shows to experience the music.

BreakThru Radio's music application enables Facebook users to:

  • Add a mini-player to their Facebook profile that allows for undisturbed listening while using other applications.
  • Search and add specific shows from their favorite DJs to their Facebook profile.
  • Discover new independent music by following what shows their friends like and via personalized recommendations of free Podcasts.

"The Facebook Platform represents an epic change in how business can be conducted on the internet. We're thrilled that BreakThru Radio is at the forefront of this tidal wave, and we've re-oriented our company to incorporate the Facebook Platform as a critical part of our strategy," said Maia Macdonald, Program Director of BreakThru Radio, "BreakThru Radio has the opportunity to become the dominant music/radio application for the Facebook community, allowing us to deliver the best independent music to a larger audience of music lovers."

Facebook launched Facebook Platform, a development platform that enables companies and engineers to integrate with Facebook and gain access to millions of users.

Facebook is a social utility that offers an efficient way for people to stay connected with their friends and the people around them. With more than 30 million active users, Facebook is the sixth-most trafficked website in the United States. More than 50 percent of Facebook users return to the site each day, providing unparalleled distribution potential for applications and the opportunity to build a business that is highly relevant to people's lives.

About BreakThru Radio

BreakThru Radio (BTR) is the Internet's source for the World's Best Independent Music, where expert DJs expose the rich underground of sound not found on commercial radio. Whether it's death metal, dancehall, hip-hop, indie rock, roots country, reggae, electronica, acid jazz, ambient beats, dub, two-step or folk, whatever genre you can imagine, BTR has it well-stocked, and with no expiration date.

In a world where independent music is becoming infinitely more accessible, the need for informed sources to filter out the best of it has become a necessity. Music fans across the globe are beyond frustrated with commercial radio, and often feel victimized by it.

Until now.

"Music for music lovers," is BTR's motto, and one that its DJ's take very seriously.

BTR offers its listeners unlimited access to underground music, 24 hours a day, seven days a week, with a daily audience that includes more than two dozen countries. With its unique on-demand musical programming and focus on the best in new, independent music, it's no surprise the site has over 800,000 listeners daily.

2007 has seen the addition of independent video coverage to BTR, as well as top-notch editorial content and an intuitive global show calendar. In fact, you could say that BTR has taken everything a music fan could ever need or want, and put it all into one cohesive website, completely free of charge.

Unlike other radio stations, BTR offers on-demand programming; a first in internet radio. Listeners can cater to their specific musical preferences, and at the same time discover the best independent and unsigned artists from across the world.

Using the cutting edge technology of UpSNAP, BreakThru Radio makes all of its shows more accessible to an on-the-go market of students and young professionals, via exclusive access to its on-demand programming through the medium of mobile phones. BreakThru Radio services are available through virtually all of the major carrier networks in the U.S., including Nextel/Sprint, Cingular, Verizon, Alltel, AT&T and T-Mobile.

BTR can be heard on http://www.breakthruradio.com and http://www.NYTrack.com, New York 's only website dedicated to the tri-state high school track community.

For more, please visit http://www.breakthruradio.com

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Colleen McAllister
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