This is no simple redesign. This is a complete overhaul initiated by women who are interested in breast augmentation surgery. We have put their ideas into action, and in doing so we feel we have set a new standard for the industry.
Culver City, CA (PRWEB) April 22, 2010
Breast Implants USA announces a major relaunch of their breast augmentation information and surgeon referral website, featuring patient-driven changes to surgeon profiles, plastic surgery photo galleries, access to financing options, layout and ease of communication between patients and surgeons.
"This is no mere redesign," notes David Phillips, CEO and President of NKP Medical Marketing, parent company of Breast Implants USA. "Rather than take the approach of changing an image or just tweaking colors, we took a holistic approach to revamping the Breast Implants USA website."
In the process of recreating the website, Phillips and NKP interviewed nearly 1,000 women -- all previous breast augmentation patients -- in order to create a site that addressed all of the major concerns and questions of a prospective breast augmentation patient.
"To say we redesigned the website is not only an understatement, it also fails to give credit where it is due. Actual breast augmentation patients redesigned our website -- we added a few extra features to create an even better experience for both the patient and our surgeons."
Among the new features of the website are:
- new breast augmentation photo gallery features, including filtering not only by size but also by zip code, city or state;
- enhanced tracking reports for surgeons;
- an enhanced cross-platform experience insuring that a visitor will find a surgeon whether the visitor is using a mobile device or a traditional browser;
- easier access to patient financing options; and
- enhanced navigation offering patients intuitive links to all relevant content.
Plastic Surgeon Profiles
The new surgeon profiles give users an in depth look at the surgeon, often providing more information than can be found in a search on the web. Our surgeon profiles allow women considering breast augmentation a chance to "pre-qualify" plastic surgeons and narrow down which board certified plastic surgeons they may want to have consultations with.
"The updates that have been made to the site have made Breast Implants USA the shortest route between the patient's living room and the surgeon's consultation room," says Phillips.
"While searching for a board certified plastic surgeon was already fairly simple at Breast Implants USA, we took all the information from our beta testers and created a new layout for the surgeon profiles that not only offers a tremendous amount of information in an easy-to-digest format, we offer constant opportunity for the patient to go straight to the surgeon with her questions or thoughts. The experience truly is one that takes a prospective patient to the threshold of the surgeon's office."
Breast Augmentation Photo Gallery Features
Users can browse through a photo gallery of before and after photos, narrowing down viewable photos by before and after breast size, city, state, or zip code. "We found from our studies that women wanted to be able to search photos from surgeons near their own zip code, rather than going through the list of available surgeons first," notes Phillips. "The new photo gallery features directly respond to the desires of patients."
New Breast Augmentation Video Features
"Video has been a big part of the user experience on Breast Implants USA for some time," Phillips says. "We have improved the user experience in this regard as well, improving the video interface and providing a user experience we feel rivals anything on the web." Potential patients can watch breast augmentation videos featuring the plastic surgeons in the media or patient testimonials, giving women a rare insight into the patient experience with the surgeons.
Importance of Board Certification
As always, Breast Implants USA only features surgeons certified by the American Board of Plastic Surgery or by the Royal College of Physicians and Surgeons of Canada. Women get an in depth look at the surgeons credentials including where they earned their degree, professional affiliations and certifications. All surgeons featured on Breast Implants USA are Board Certified by the American Board of Plastic Surgery.
A Completely New Experience for Patients and Surgeons
In the recreation of the website, Breast Implants USA aims to set a new standard for patient experience on the web as well as the expectations of surgeons. "We offer exceptional tools to patients that want to do more research about their potential plastic surgeons. Videos, testimonials, media articles and custom photo galleries are just part of what makes our surgeon profiles so helpful. Each doctor has their own virtual tour right here on Breast Implants USA" Phillips says.
"We've noted many sites jumping on the 'Redesign Bandwagon,' but this is no simple redesign. This is a complete overhaul initiated by women who are interested in breast augmentation surgery. We have put their ideas into action, and in doing so we feel we have set a new standard for the industry."