LA's Hottest Fashion Designers Preview Before LA Fashion Week

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‘ATTIRE TO INSPIRE’ - LA’s Premiere Fashion ‘Fun-Raiser’ Offers a Sneak Peek To The Press and Fashionistas

On Thursday, February 24, Hollywood’s Siren Studios and BREATH LA will open the doors to provide the backdrop for The Los Angeles Premiere of ‘ATTIRE TO INSPIRE’ featuring Eva Franco, Frankie B., J. Steger, Nick Verreos and Gilby Clarke.

On Thursday, February 24, 2011, Hollywood’s Siren Studios will open its doors to provide the backdrop for The Los Angeles Premiere of ‘ATTIRE TO INSPIRE’ featuring the cutting edge designs of Eva Franco, Frankie B., by Daniella Clarke; J. Steger, by Jason Steger; and Safir by Sanaz Afsar. These designers are anticipated to offer sneak peeks of their upcoming Los Angeles Fashion Week designs.

The evening will feature several prominent designers including Eva Franco, who creates pieces that celebrate the female form and are worn by Lauren Conrad, Nikki Reed, and Estella Warren. Daniella Clarke’s Frankie B. jeans (worn by Charlize Theron, Mischa Barton, Eva Longoria, and Fergie) are laid back, feminine and confident – with a bit of an edge – encouraging women to feel alive, stylish, and unique. J. Steger designs, by Jason Steger, combine high class fashion apparel with vintage Rock 'n' Roll style (worn by Snoop Dogg, Michael Steger and Soulja Boy). Sanaz Afsar’s Safir design line combines strong, clean colors with natural fibers and exceptional detailing influenced by her Iranian heritage.

This fashion-forward fun-raiser benefiting BREATHE LA, is hosted by TV personality Nick Verreos, and will feature an evening of hot fashion runway action with pre and post-show cocktail receptions. “My father is a 13-year lung cancer survivor,” says Nick, “so lung health is very important to me. I’m thrilled to be hosting an event that showcases innovative fashion designers and raises money for an innovative organization like BREATHE LA.” Los Angeles City Councilwoman Jan Perry, a longtime supporter of BREATHE LA, will also honor the organization by presenting a proclamation from City Council announcing that Thursday, February 24, 2011 is BREATHE LA DAY!

ATTIRE TO INSPIRE designer Daniella Clarke also has deeply personal reasons to support the BREATHE LA event. “My husband, Gilby Clarke, former band member of Guns N’ Roses, suffers from asthma and always has to carry an inhaler with him everywhere he goes. It can be frightening, at times, if his inhaler has been left at home and he has a sudden attack. BREATHE LA rocks!”

Hollywood's Siren Studios is located at 6063 W. Sunset Blvd. Tower 2, with cocktails at 6:30 p.m. and the fashion show starting promptly at 7:00 p.m. Tickets are $125. For more information, contact Christine Smith at (323) 935-8050 x 233 or csmith(at)breathela(dot)org.

BREATHE California of Los Angeles County (BREATHE LA) is non-profit public benefit organization dedicated to the future of clean air and healthy lungs in Los Angeles County. BREATHE LA was established in 1903 and has over a century of accomplishments. Our mission is to promote clean air and healthy lungs through research, education and technology. For more information please visit

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Dan Witzling
Breath LA
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