“We are thrilled for the opportunity to work with Kohler and help them directly engage their target audience across the country by informing them on how KOHLER toilets outperform the competition,” says Shane Kennedy, president of Brewco Marketing Group.
Central City, KY (PRWEB) May 14, 2013
Brewco Marketing Group, an industry leader in experiential marketing, is proud to announce that it has partnered with Kohler Co., a global leader in kitchen and bath design technology, to bring the BOLD look of Kohler toilets to thousands of plumbers, contractors and designers in the United States.
The “Trust the Flush” tour is an educational experience that showcases to visitors Kohler’s high-performance 1.28 gallon-per-flush toilets and their advanced flushing technology. Brewco Marketing Group transformed a 45-foot custom motor coach into a replica of Kohler’s toilet test lab at its headquarters in Wisconsin. While inside the Kohler-branded motor coach, audiences are able to experience first-hand how KOHLER toilets outperform the competition through a series of four laboratory-replicated tests that toilet engineers perform every day at Kohler headquarters. Visitors are also able to interact with Kohler’s most advanced toilet, Numi.
“We are thrilled for the opportunity to work with Kohler and help them directly engage their target audience across the country by informing them on how KOHLER toilets outperform the competition,” says Shane Kennedy, president of Brewco Marketing Group. “I look forward to seeing how the unique, custom designed Kohler motor coach helps drive brand awareness in each market it visits.”
“Every year Kohler hosts a large number of trade professionals at its headquarters in Wisconsin,” says Kohler marketing manager Beth Bouck. “We receive very positive feedback from the toilet test lab portion of the experience. The mobile training program allows us to take the test lab out of Wisconsin and bring it right to the trade where they live and work.”
In 2013, “Trust the Flush” tour will visit over 25 markets in the United States and educate over 36,000 key specifiers on why Kohler is the toilet industry’s true performance leader. For more information about the tour, please visit http://www.kohlertoilettour.com.
To learn about Brewco Marketing Group can help elevate your brand, please visit http://www.brewco.com.
About Brewco Marketing Group
Brewco Marketing Group is an industry leader in experiential marketing, specializing in mobile tours, event marketing and product sampling. BMG creates unique and memorable brand experiences by bringing products to target audiences and engaging them where they live, work and play through customized marketing campaigns that deliver results to the bottom line.
About Kohler Co.
Founded in 1873 and headquartered in Kohler, Wisconsin, Kohler Co. is one of America’s oldest and largest privately held companies comprised of more than 30,000 associates. With more than 50 manufacturing locations worldwide, Kohler is a global leader in the manufacture of kitchen and bath products; engines and power systems; premier furniture, cabinetry and tile; and owner/operator of two of the world’s finest five-star hospitality and golf resort destinations in Kohler, and St Andrews, Scotland.