Washington DC (PRWEB) May 15, 2012
Microsoft has recently invested 300 million dollars into Barnes and Noble, a move that has many individuals speculating as to the potential of a Windows-based Nook. Such a partnership may allow the bookseller to finally compete seriously with Amazon, which has secured a majority of the e-reader market through its line of Kindle products. Brian Gilman, a sales expert who has accumulated a great deal of experience in marketing and brand development, has announced that he believes the partnership between Barnes and Noble and Microsoft may spark the sales that Nook needs to grow.
The current Nook line-up, which represents Barnes and Noble’s contribution to the e-reader market, is made up of three different models: the Nook Simple Touch, the Nook Color, and the Nook Tablet. CNN’s Doug Gross, in a recent article, commented that the marriage between Nook and Windows (Microsoft’s operating system) has the potential to disrupt the status quo of the e-reader market: “The Nook’s considerable catalog of books and other content could become more formidable when married with products like Microsoft’s forthcoming Windows 8 operating system—which is designed to run on tablet computers.”
But pairing up with Microsoft is not the only change that Barnes and Noble has made. Brian Gilman notes that he has encountered a surge in marketing material, particularly television commercials, put out by the bookseller. “I find it interesting to see the number of commercials now playing for the Barnes and Noble Nook,” commented Brian Gilman. “For the longest time, Amazon was way out front in promoting, advertising, and leading the sales charge for electronic reading devices. Kindle has gotten a lead on Barnes and Noble’s Nook, so it remains to be seen how well consumers respond to the new advertising efforts for the Nook.”
This influx of advertising has certainly brought new attention to the e-readers that Barnes and Noble has released. Despite the increase in marketing, Brian Gilman remains realistic in his expectations by asserting that the end result is up to consumer reactions. Although consumers are exposed to more information about the Nook than they were, say, two years ago, Barnes and Noble is fighting to gain market share in an industry that has fiercely loyal customers. Brian Gilman is optimistic in saying that this feat is possible, but it is not going to be an easy task.
Brian Gilman is a sales professional who offers sales development, team leadership, and business process improvement to clients and employers. He possesses a long list of valuable professional capabilities, including strategic business and organizational planning, account and territory management, marketing and brand development, new business development, market and competitive analysis, operational improvement, vendor management, contract negotiations, sales forecasting, budgetary oversight, and more.