Brickfish ``Coifs'' Up Luxurious Prizes in the ``I Need Hairapy!''
Campaign
Online Contest Finally Pays Back For Bad Hair Days
SAN DIEGO (Business Wire EON/PRWEB ) July 3, 2007 --
Brickfish, an online marketing platform, has announced the launch of the “I
Need Hairapy!” campaign, the chance for one
winner to transform a bad hair day into the ultimate hair “do”.
The contest, located at http://www.brickfish.com/fashion/Hairapy,
invites users to share photos of their worst hair moments for the chance
to win their own Ready to Wear Hair from New York’s
premier salon to the stars, Dov Salon.
Entrants will upload photos of their worst hair moments, explain their
horrible hair issues and plead their cases for needing a little “Hairapy.”
Everyone is encouraged to visit the campaign and choose her favorite
hair horror story. The winner will receive a digital consultation with
Dov, stylist to the stars, and her own luxurious Dov hair, a value
estimated at $2,000.
Brickfish created the “I Need Hairapy!”
campaign to ignite awareness of and participation in the site’s
variety of entertaining campaigns. The Brickfish platform facilitates
deeper consumer interaction though the world of User Generated Content
(UGC) by enabling users to submit content, review and comment on entries
and to share their favorites through email, Instant Message and hundreds
of Internet sites. The content driven, peer-to-peer approach of
Brickfish makes it the perfect vehicle for an engaging campaign like “I
Need Hairapy!”
“Brickfish created this campaign to raise
awareness of follicular challenges and reward the brave individuals
willing to share their personal stories,”
said Karen Robinovitz, fashion & beauty director for Brickfish. “In
addition, almost everyone has suffered the phenomenon at one time,
making `I Need Hairapy!' an easy way for everyone to experience how
simple it is to contribute content to Brickfish campaigns.”
The “I Need Hairapy!”
contest ends August 29. For more information and full contest rules,
visit www.Brickfish.com.
About Brickfish
Brickfish is an online marketing company that has created a new platform
for driving consumer interaction and response through User Generated
Content (UGC). Companies use the Brickfish platform to launch
advertising and marketing campaigns that spark the creation of
brand-relevant UGC, such as blogs, images, video and audio. Campaign
content is shared in a peer-to-peer fashion via email, IM and thousands
of sites across the Web and campaign participants are rewarded for
creating, voting, reviewing and sharing campaign content. Brickfish
tracks consumer interactions with this content and then provides
customers with comprehensive analytics on campaign reach and
performance. This approach provides better value than traditional online
marketing approaches such as display-based advertising and key word
buys. Brickfish is headquartered in San Diego, Calif. with personnel in
New York, Chicago, and Los Angeles.
See the original story at: http://eon.businesswire.com/releases/brickfish/campaign/prweb537647.htm
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