Dolores O'Riordan Turns to Fans to Design Her Web Banners: Dolores O'Riordan, Iconic Lead Singer of The Cranberries, Partners with Brickfish to Launch Design Contest to Promote Her Debut Album Release, Are You Listening?

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In support of Are You Listening?, her solo album being released May 15th, Sanctuary Records artist Dolores O'Riordan is offering the public a chance to design web banners promoting the album preorder. O'Riordan, the iconic former lead singer of Ireland's The Cranberries, has sold in excess of 40 million albums worldwide. Are You Listening? is the much anticipated album that marks Dolores' first foray back into music in over four years.

The Dolores O'Riordan Online Banner Challenge

    "The Dolores O'Riordan Online Banner Challenge," which began on April 10, 2007, takes place on and runs until April 26, 2007. O'Riordan is looking for the public to upload their web banner designs that highlight the heart and soul of her upcoming album, Are You Listening? Open to the public, anyone can come to to vote, review and view the entries (as a free registered member or a guest). Fans of the entries will influence Sanctuary's choice on the winning banner. Anyone can preorder the CD now and get the album as a free MP3 download on May 7, over a week before it is available in stores in the US. The limited time offer includes two instant MP3 downloads, access to a ticket presale for the North American tour, and the option to buy a limited edition t-shirt.

The winning artwork will be hand selected by Sanctuary Records and will be featured on the Dolores O'Riordan MySpace page and website. The winner also gets an autographed t-shirt and a Sanctuary Records CD 5-pack.

Those who would like to participate in "The Dolores O'Riordan Online Banner Challenge" can enter, vote, review and view entries for free online at and can preorder the album at

O'Riordan and Sanctuary Records partnered with new marketing platform, Brickfish. The company's website works in conjunction with the company's content posting technology and real-time analytics systems to connect bands and fans together through the world of User Generated Content (UGC). Brickfish's online marketing platform rewards users for engaging with bands by creating, reviewing, voting on, and viewing branded content on the web. The company also offers free tools to users to publish content across the internet in one click. Brickfish campaigns support all types of content, such as video, image, audio, and blogs. Brickfish works with globally recognized brands in music, entertainment, fashion, and lifestyles industries.

"The Dolores O'Riordan campaign is a welcome addition to Brickfish and further proves how the Brickfish platform rewards consumers for creating, reviewing, voting, viewing or propagating branded content to the web," said Lorraine Getz, Music Director for Brickfish. "This is one example of how we're helping the music industry interact with fans through the creation of branded, user generated content and peer-to-peer sharing of this content across the Internet."

About Brickfish

Brickfish, The Digital Engagement Company, provides a comprehensive platform that connects advertisers and consumers through the world of User Generated Content. The Brickfish platform enables consumers to engage with advertisers by creating User Generated Campaigns for their brands. This approach creates digital communities based on 100% brand-specific content and forms a positive feedback loop between advertisers and consumers. Consumers are recognized and rewarded for participating in Brickfish campaigns as they create, review, vote on, and propagate content across the internet. Brickfish also provides advertisers and content creators with comprehensive propagation and reporting tools to track the progress of their User Generated Campaigns. The company is located in San Diego, California. For more information, please visit

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Gina Paoni
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