Pethealth Announces Series of User-Generated Content Campaigns
Powered by Brickfish™ to Promote PawsConnect,
a New Social Network for Pets
Cat and Dog Lovers Show Off Their Pets to Celebrate Launch of
Fur-Inspired Forum
OAKVILLE, Ontario (Business Wire EON/PRWEB ) November 19, 2007 --
=Pethealth Inc. (TSX:PTZ) is pleased to announce a partnership with
online content marketing company, Brickfish™,
to power a series of user-generated content (UGC) campaigns through
2008. The campaigns will promote the launch of PawsConnect.com, a new
social networking site for dog and cat owners.
“UGC campaigns will enable us to uniquely
unveil PawsConnect.com to pet lovers everywhere,”
said Mark Warren, president and chief executive officer of Pethealth. “The
viral, peer-to-peer marketing power of UGC will serve as the perfect
vehicle to propel the PawsConnect.com brand beyond our own 24PetWatch
platform, which currently has approximately 1.3 million registered
users. We are confident PawsConnect.com will become the pre-eminent
social networking site for dog and cat owners with the engagement
generated from this series of entertaining campaigns."
Pethealth will run a series of 10 campaigns. The first campaign located
at http://www.brickfish.com/politics/pawsconnect_vote?=_pawsvote
and titled “Who Would Your Pet Vote For?”
invites pet owners to submit a photo or video expressing their pet’s
opinions on the U.S. presidential Candidates. The campaign will run from
November 15 to January 15, 2008. The second campaign, located at http://www.brickfish.com/Lifestyles/pawsconnect_look?=m_pawsowners,
is titled “Pets Who Look Like Their Owners.”
This campaign will run concurrently from November 15 to December 31 and
asks entrants to submit look-alike photos of themselves and their pets.
Grand prize winners from both campaigns will be awarded a year’s
supply of pet food. Runners up will receive a complete package of
birthday treats and pet supplies delivered in a PawsConnect Birthday
Bowl.
The Brickfish platform creates a powerful vehicle to reach pet owners
through UGC. Brands use the Brickfish platform to launch online
advertising and marketing campaigns that spark the creation of
brand-focused user-generated content, such as blogs, images, video and
audio. This content is shared from consumer to consumer via email, IM,
and hundreds of social media sites such as MySpace, Facebook, YouTube,
and more. Campaign participants are rewarded for creating, voting,
reviewing and sharing content.
“UGC campaigns are a great way to introduce
PawsConnect.com to potential members,” said
Hyder Rabbani, vice-president sales and business development of
Brickfish. “PawsConnect.com offers a unique
online community that brings pet lovers together and the Brickfish
platform provides an effective medium to reach them. Our campaigns
reward users for sharing their favorite branded UGC across the Internet
creating an opportunity for PawsConnect.com to virally reach dog and cat
owners across the Web.”
About Brickfish
Brickfish™, the online marketing platform,
has created a revolutionary new approach to online marketing that
leverages the power of User Generated Content and social media to
connect brands with consumers. Brands and agencies use the Brickfish
patent-pending platform to launch online advertising and marketing
campaigns that spark the creation of brand-focused UGC, such as blogs,
images, video and audio. This content is shared from consumer to
consumer via email, IM, and hundreds of social media sites such as
MySpace, Facebook, YouTube, and more. Campaign participants are rewarded
for creating, voting, reviewing and sharing content, resulting in
high-quality brand engagement. The Brickfish platform then tracks
consumer interactions with this content and provides detailed analytics
on campaign reach, performance and demographics. This results in a
powerful viral marketing approach that has proven to be five to 10 times
more effective than traditional online marketing methods such as display
ads or search optimization. For more information about Brickfish, please
visit www.Brickfish.com.
About Pethealth
Founded in 1999, Pethealth is the second largest provider of pet
insurance to pet owners in North America, and the leading provider of
pet related database management services to the North American companion
animal industry. Pethealth offers a unique range of products and
services for veterinarians, shelters and pet owners through a number of
wholly owned subsidiaries using a range of brand names, including
PetCare, ShelterCare, CherryBlue, 24PetWatch, PetPoint, and PawsConnect.
Pethealth has been named one of Canada’s
Fastest-Growing Companies in Profit’s 100
Ranking for the last three years.
Pethealth is based in Oakville, Ontario. To find out more about
Pethealth, visit our website at www.pethealthinc.com.
The TSX Exchange Inc. has not reviewed and does not accept
responsibility for the adequacy or accuracy of this release.
See the original story at: http://eon.businesswire.com/releases/brickfish/pawsconnect/prweb570684.htm
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