Animals Prefer Hillary Clinton over Barack Obama in PawsConnect.com’s
``Who Would Your Pet Vote For?'' Campaign
Brickfish™ User-Generated Content Campaign
Reveals That Pets Purr for Democrats
SAN DIEGO (Business Wire EON/PRWEB ) January 3, 2008 --
Brickfish™, the online content marketing
platform, and PawsConnect.com, a new social networking Web site for
pets, today announced that at press time, Hillary Clinton is the
democratic front runner at the pet polls. Located at http://www.pawsconnect.com/contest1.html?utm_source=brickfish&utm_
medium=link&utm_content=m_PetPR, the “Who
Would Your Pet Vote For?” campaign invites pet
owners to submit their pet’s picks for the
next U.S. president.
(Due to its length, this URL may need to be copied/pasted into your
Internet browser's address field. Remove the extra space if one
exists.)
“We are impressed that hundreds of pets are
sharing their political views,” said Sue
Howard, marketing manager for PetHealth Inc., the parent company of
PawsConnect.com. “Animals are clearly ready
for a democrat in the White House, but it isn’t
too late for our furry friends to throw other candidates a bone. It
looks like Election 2008 has gone to the dogs!”
While the majority of pets prefer Hillary Clinton for U.S. president,
Barack Obama is hot on Clinton’s paws. Pets
also voted for Dennis Kucinich, John McCain, Mike Huckabee, Mitt Romney,
Ron Paul, John Edwards and Rudy Giuliani. Passionate pet issues include
healthcare reform, pulling U.S. troops out of Iraq, and taxation cuts,
while some simply want more dog-gone playtime, treats and cuddles.
Entrants upload photos or video of their pets explaining for whom they
would vote. PawsConnect.com representatives will choose a grand prize
winner to receive a year’s supply of pet
food. A “Birthday in a Bowl”
full of gifts will be given to the pet owner whose entry receives the
most viral attention across the Internet. Additional prizes, including
scholarships, will also be awarded. Curious cats can view the entries
and vote for their favorites.
According to Howard, the Brickfish marketing platform serves as the
perfect medium to drive the “Who Would Your
Pet Vote For?” campaign because it provides a
forum for pet owners to show off their pets through User-Generated
Content (UGC). In addition, the Brickfish platform enables animal lovers
to review and comment on entries and to share their favorites through
email, Instant Messaging and hundreds of Internet sites, elevating
awareness of PawsConnect.com. The “Who Would
Your Pet Vote For?” campaign is one of 10 the
company will host throughout 2008.
“The ‘Who Would
Your Pet Vote For?’ campaign is a fun way for
PawsConnect.com to introduce pet lovers to its new pet focused social
networking site,” said Hyder Rabbani, vice
president of sales and business development for Brickfish. “Leveraging
the power of UGC and social media, the Brickfish platform serves as a
great vehicle for pet owners to communicate with other owners across the
Internet. We look forward to helping PawsConnect.com reach pet parents
and fans across the Web.”
The “Who Would Your Pet Vote For?”
campaign runs through January 15, 2008. Eight additional PawsConnect.com
campaigns will run at various times throughout 2008. For more
information about Brickfish, visit www.Brickfish.com.
About Pethealth
Founded in 1999, Pethealth is the second largest provider of pet
insurance to pet owners in North America, and the leading provider of
pet related database management services to the North American companion
animal industry. Pethealth offers a unique range of products and
services for veterinarians, shelters and pet owners through a number of
wholly owned subsidiaries using a range of brand names, including
PetCare, ShelterCare, CherryBlue, 24PetWatch, PetPoint, and
PawsConnect.com.
To find out more about Pethealth, visit our website at www.pethealthinc.com.
About Brickfish
Brickfish™, the online marketing platform,
has created a revolutionary new approach to online marketing that
leverages the power of User Generated Content and social media to
connect brands with consumers. Brands and agencies use our
patent-pending platform to launch online advertising and marketing
campaigns that spark the creation of brand-focused UGC, such as blogs,
images, video and audio. This content is shared from consumer to
consumer via email, IM, and hundreds of social media sites such as
MySpace, Facebook, YouTube, and more. Campaign participants are rewarded
for creating, voting, reviewing and sharing content, resulting in
high-quality brand engagement. The Brickfish platform then tracks
consumer interactions with this content and provides detailed analytics
on campaign reach, performance and demographics. This results in a
powerful viral marketing approach that has proven to be 5 to 10 times
more effective than traditional online marketing methods such as display
ads or search optimization.
See the original story at: http://eon.businesswire.com/releases/brickfish/pawsconnect/prweb601672.htm
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