Animals Prefer Hillary Clinton over Barack Obama in PawsConnect.com's ``Who Would Your Pet Vote For?'' Campaign: Brickfish(TM) User-Generated Content Campaign Reveals That Pets Purr for Democrats

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Brickfish(TM), the online content marketing platform, and PawsConnect.com, a new social networking Web site for pets, today announced that at press time, Hillary Clinton is the democratic front runner at the pet polls. Located at http://www.pawsconnect.com/contest1.html?utm_source=brickfish&utm_ medium=link&utm_content=m_PetPR, the "Who Would Your Pet Vote For?" campaign invites pet owners to submit their pet's picks for the next U.S. president.

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The 'Who Would Your Pet Vote For?' campaign is a fun way for PawsConnect.com to introduce pet lovers to its new pet focused social networking site

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"We are impressed that hundreds of pets are sharing their political views," said Sue Howard, marketing manager for PetHealth Inc., the parent company of PawsConnect.com. "Animals are clearly ready for a democrat in the White House, but it isn't too late for our furry friends to throw other candidates a bone. It looks like Election 2008 has gone to the dogs!"

While the majority of pets prefer Hillary Clinton for U.S. president, Barack Obama is hot on Clinton's paws. Pets also voted for Dennis Kucinich, John McCain, Mike Huckabee, Mitt Romney, Ron Paul, John Edwards and Rudy Giuliani. Passionate pet issues include healthcare reform, pulling U.S. troops out of Iraq, and taxation cuts, while some simply want more dog-gone playtime, treats and cuddles.

Entrants upload photos or video of their pets explaining for whom they would vote. PawsConnect.com representatives will choose a grand prize winner to receive a year's supply of pet food. A "Birthday in a Bowl" full of gifts will be given to the pet owner whose entry receives the most viral attention across the Internet. Additional prizes, including scholarships, will also be awarded. Curious cats can view the entries and vote for their favorites.

According to Howard, the Brickfish marketing platform serves as the perfect medium to drive the "Who Would Your Pet Vote For?" campaign because it provides a forum for pet owners to show off their pets through User-Generated Content (UGC). In addition, the Brickfish platform enables animal lovers to review and comment on entries and to share their favorites through email, Instant Messaging and hundreds of Internet sites, elevating awareness of PawsConnect.com. The "Who Would Your Pet Vote For?" campaign is one of 10 the company will host throughout 2008.

"The 'Who Would Your Pet Vote For?' campaign is a fun way for PawsConnect.com to introduce pet lovers to its new pet focused social networking site," said Hyder Rabbani, vice president of sales and business development for Brickfish. "Leveraging the power of UGC and social media, the Brickfish platform serves as a great vehicle for pet owners to communicate with other owners across the Internet. We look forward to helping PawsConnect.com reach pet parents and fans across the Web."

The "Who Would Your Pet Vote For?" campaign runs through January 15, 2008. Eight additional PawsConnect.com campaigns will run at various times throughout 2008. For more information about Brickfish, visit http://www.Brickfish.com.

About Pethealth

Founded in 1999, Pethealth is the second largest provider of pet insurance to pet owners in North America, and the leading provider of pet related database management services to the North American companion animal industry. Pethealth offers a unique range of products and services for veterinarians, shelters and pet owners through a number of wholly owned subsidiaries using a range of brand names, including PetCare, ShelterCare, CherryBlue, 24PetWatch, PetPoint, and PawsConnect.com.

To find out more about Pethealth, visit our website at http://www.pethealthinc.com.

About Brickfish

Brickfish(TM), the online marketing platform, has created a revolutionary new approach to online marketing that leverages the power of User Generated Content and social media to connect brands with consumers. Brands and agencies use our patent-pending platform to launch online advertising and marketing campaigns that spark the creation of brand-focused UGC, such as blogs, images, video and audio. This content is shared from consumer to consumer via email, IM, and hundreds of social media sites such as MySpace, Facebook, YouTube, and more. Campaign participants are rewarded for creating, voting, reviewing and sharing content, resulting in high-quality brand engagement. The Brickfish platform then tracks consumer interactions with this content and provides detailed analytics on campaign reach, performance and demographics. This results in a powerful viral marketing approach that has proven to be 5 to 10 times more effective than traditional online marketing methods such as display ads or search optimization.

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Rachel Kay
Brickfish
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