Online Jeweler Silverland Jewelry.com Thrives, Expands in Struggling Economy
Some good news in difficult economic times: bridal jewelry retailer Silverland Jewelry.com has announced that despite the current economic downturn, their business has been steadily increasing, leading to plans to expand into their first traditional retail store. The jeweler will make the leap from maintaining an online-only retail presence into debuting a brick-and -mortar shop located in Raleigh, North Carolina on August 1, 2009.
Raleigh, North Carolina (PRWEB) May 27, 2009 -- Online bridal jewelry specialist Silverland Jewelry.com will be expanding their operations to include a new retail shop in Raleigh, North Carolina, marking their first entry into the traditional brick-and-mortar jewelry business. This news comes even as many jewelers are being forced to scale back or close their stores due to the difficult economic climate. Despite the current recession, http://www.silverlandjewelry.com has seen their sales grow and their business thrive, leading them to the decision to open the new store.

Owner Ray Paquette attributes the success of Silverland Jewelry in a tough economy to its combination of reasonable prices and attention to customer service. "We offer a level of customization that is not often found at such affordable prices," Paquette states, going on to point out that his bridal jewelry and bridesmaid jewelry sets can be personalized to suit the client's style preferences, wedding colors, and more. "Offering brides custom jewelry for their weddings at prices they can afford has always been the specialty of Silverland Jewelry", Mr. Paquette said; noting that during the economic downturn people continue to have weddings, but are looking for the best possible values.
Silverland Jewelry meets the needs of its clients by offering wedding jewelry for brides and bridesmaids that is handcrafted in Raleigh, North Carolina, primarily from Swarovksi crystals, freshwater pearls, and sterling silver. Each piece is created to the specifications of the bride, allowing for personalization that is typically only available at much more expensive retailers. The jeweler has had an extremely positive response to its free sample program, which allows brides to request crystal samples to match to their bridesmaids' gowns before placing an order. Add to this Silverland's ability to accommodate requests for rush orders, and it becomes clear why this jeweler is thriving when others are failing.
The new retail shop is scheduled to open August 1, 2009 in the Sutton Square Shopping Center at 6325 Falls-of-Neuse Road in Raleigh, North Carolina. Owner Ray Paquette believes that having a traditional retail store in addition to the online business is the next logical step in his goal to offer brides the best possible experience. While selling bridal jewelry over the Internet has allowed Silverland Jewelry to reach the widest possible market, having a physical presence will also allow his designers to meet with local brides face-to-face to create the jewelry for their weddings. This level of personal attention is one that many brides find lacking in other bridal jewelry specialists, and Silverland Jewelry has stepped in to fill the void.
For additional information on Silverland Jewelry.com, or its new store in Raleigh, North Carolina, contact Ray Paquette at http://www.silverlandjewelry.com.
About Silverland Jewelry:
Founded in 2005, Silverland Jewelry.com has rapidly become a popular destination for brides seeking beautiful handcrafted wedding jewelry. Their focus on providing unique and affordable bridal jewelry along with personal service has proven to be a winning formula.
Contact:
Ray Paquette, owner
Silverland Jewlery
866-658-4567
http://www.silverlandjewelry.com
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