Weddington Way, a Group Shopping Site For Bridal Parties Looking For Bridesmaid Dresses, Now Uses Fabric Swatches to Let Brides “Feel” Dresses

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Weddington Way, an online group shopping site for bridal parties helps make the bridesmaid dress shopping experience simple and social. With its collaborative tools, its allows girls to shop for bridesmaid dresses together. Weddington Way has recently announced that brides can now shop for fabric swatches on its site, providing them with a way to see and feel their wedding look without having to enter a store.

Weddington Way fabric swatches

Shop fabric swatches from over 500 different fabric types and colors

“Fabric swatches are the perfect way to blend the convenience of technology with the touch and feel that’s so important. They bring the products to life and give brides a great sense of color and texture”- Ilana Stern, founder and CEO of Weddington Way

The group shopping site for bridal parties Weddington Way has helped brides and bridesmaids all over the world collaborate and find perfect bridesmaid dresses. In addition to supplying elegant and high quality bridesmaid dresses, Weddington Way is now offering fabric swatches in over 500 different fabrics and colors.

“Fabric swatches are the perfect way to blend the convenience of technology with the touch and feel that’s so important. They bring the products to life and give brides a great sense of color and texture,” says Ilana Stern, the founder and CEO of Weddington Way. The company has improved online bridesmaid dress shopping with the sale of fabric swatches. Brides no longer need to feel uneasy about ordering a never-before-seen dress, because they can see and feel fabric options.

Brides can easily order as many swatches as they wish for five dollars each. Weddington Way’s extensive dress collection includes designers such as Alfred Sung, After Six, Dessy, Lela Rose, Social, and Thread Bridesmaids. Every single fabric option is available to order on the site, from delicate lux chiffons to luxurious dupionis. Fabric swatches will prove helpful for brides, not only to decide on colors and fabric types, but also to coordinate with many other aspects of wedding planning. The advantages of having a fabric swatch include matching the fabric of the bridesmaid dresses with groomsmen attire, accessories, flower arrangements, table settings, shoes, and jewelry. Wedding planners are delighted to be given a swatch, since they are integral in defining a wedding’s color palette.                                                     

For additional information, and for a chance to view over 300 dresses, and shop fabric swatches available on the site, go to http://www.weddingtonway.com.

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Karishma Baijal
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