We’re pleased with the scalability and quick turn attribute of the AT&T Speed Match Challenge...It’s extremely versatile because unique content can be interchanged so that the experience can be used at many different events.
(PRWEB) April 02, 2012
Brightline Interactive, the leader in digital and creative activations, is excited to announce the installation of the AT&T Speed Match Challenge at the Final Four Tournament March 31 in New Orleans in partnership with Team Epic.
The AT&T Speed Match Challenge features a head-to-head competition between players. Users play a traditional memory game and compete against each other while a clock counts down. The players are tested on trivia including NCAA history, players, and teams.
“We’re pleased with the scalability and quick turn attribute of the AT&T Speed Match Challenge,” began Erik Muendel, CEO and Creative Director of Brightline Interactive. “The head-to-head touchscreen trivia results in an enhanced experience. It’s extremely versatile because unique content can be interchanged so that the experience can be used at many different events.”
“The game Brightline developed for us is an inventive approach to experiential marketing,” stated Doug Lowry of Team Epic. “The AT&T Speed Match Challenge attracts Final Four spectators of all ages to interact with our brand in an appealing atmosphere at one of the most important sports events of the year.”
For more information about Brightline Interactive’s gesture and touchscreen experiences, see brightlineinteractive.com or visit their Facebook page.
About Team Epic
Team Epic is the leading lifestyle/experiential sports and entertainment marketing agency that is part of Aegis PLC. Team Epic was the brainchild of a team of senior executives who foresaw that our industry needed a new type of agency in order to bring clients the types of forward thinking ideas required by today constantly evolving media and sponsorship landscape. Accordingly, Team Epic brought together these premier brands to become the only agency that truly combines the disciplines of traditional sponsorship with breakthrough experiential and digital, all underpinned by an in-house market research firm. The Team Epic model is designed to provide traditional lifestyle and sponsorship marketing sources while being a leading force in the on line, off line convergence.
About Brightline Interactive
Brightline Interactive is an award-winning, multi-discipline digital services agency that delivers creative solutions for web, mobile and experiential environments. Based in Alexandria, Virginia, Brightline develops and delivers branded solutions for both the public and private sectors by blending creativity and expertise of any and all media and technology available.