Gesture technology is on the cutting edge of interactive experiences, and Brightline’s partnership with Team Epic and Fish Technologies bring together the most advanced and engaging technology we have available.
(PRWEB) January 02, 2012
The Combine Challenge features the use of gesture technology and tests the participants’ ability to throw, dodge, and run like a professional football player. The experience also engages users through utilizing RFID chips designed by Fish Technologies.
“We’re excited to display our gesture-driven experience for AT&T and Team Epic,” said Erik Muendel, CEO and Creative Director at Brightline Interactive. “Gesture technology is on the cutting edge of interactive experiences, and Brightline’s partnership with Team Epic and Fish Technologies bring together the most advanced and engaging technology we have available.”
Brightline incorporated the Fish RFID cards to allow Combine Challenge users to share their experience on social media outlets like Facebook and Twitter, allowing amplification of AT&T’s marketing message.
The AT&T Combine Challenge will be on tour at the BCS National Championship from January 7th-9th at the Louisiana Superdome in New Orleans.
Brightline has developed similar gesture-based applications for the U.S. Army and for the Sports Illustrated Heisman Tour presented by Nissan.
About Brightline Interactive
Brightline Interactive is an award-winning, multi-discipline digital services agency that delivers creative solutions for web, mobile and experiential environments. Based in Alexandria, Virginia, Brightline develops and delivers branded solutions for both the public and private sectors by blending creativity and expertise of any and all media and technology available.