Beyond the "Like:" Socializing Digital Interactions Without A Device
(PRWEB) June 21, 2012
A communication from Event Marketer outlined the terms:
“For 48-hours, Event Marketer magazine is turning the content over to the community. For the last few weeks we’ve accepted session submissions from event marketers, technologists, designers and strategists. And now, in a historic move never seen before at a marketing conference, we’ve cracked open a global voting in which the experiential marketing industry itself will select the content and speakers for EventTech 2012.”
The title of Erik’s presentation is “Beyond the "Like:" Socializing Digital Interactions Without A Device.”
Future interactive experiences will no longer involve consumers being tethered to a device, keyboard, or application. By presenting new ways to facilitate interactive data capture, companies can incentivize consumers to share demographic information and preferences in a seamless interaction. The presentation will inform attendees of alternative ways to increase social engagement and create brand impressions though audience behaviors, ultimately streamlining the marketing process. RFID and gesture allow for effortless social sharing while aiding companies in targeting ideal audiences.
To vote, click here. Erik’s presentation is the very first presentation listed in the poll.
About Brightline Interactive
Brightline Interactive is an award-winning, multi-discipline digital services agency that delivers creative solutions for web, mobile and experiential environments. Based in Alexandria, Virginia, Brightline develops and delivers branded solutions for both the public and private sectors by blending creativity and expertise of any and all media and technology available.