'In today’s world of fast-paced technology, businesses require a marketing strategy that builds the brand and generates online awareness,' said Jennifer Boyd, CEO of Bright Marketing & Public Relations.
Salt Lake City, Utah (PRWEB) April 10, 2014
Headquartered in Salt Lake City, Bright Marketing & Public Relations recently launched a dynamic website, brightmarketingpr.com, where visitors can find essential and professional inbound marketing, branding and public relations tools and services, including a resource section that provides business owners, corporate marketing directors and sales directors with downloadable information to improve their marketing strategies.
Many businesses are familiar with the need for professional branding and public relations, while to others, the newer concept of inbound marketing is less understood, and yet equally important to expansion and growth. By definition, inbound marketing is the promotion of a company through blogs, eBooks, enewsletters, whitepapers, social media marketing, email marketing, SEO, podcasts, video and other forms of content marketing, all with the goal of bringing customers closer to the brand.
“Today, customers make their buying decisions through information and resources found online, often tuning out and turning off the disruption of mass messages,” said Jennifer Boyd, CEO of Bright Marketing & Public Relations. “In today’s world of fast-paced technology, businesses require a marketing strategy that builds the brand and generates online awareness.”
Inbound marketing taps into customers’ online activity, allowing businesses to specifically address customer interest throughout the entire buying cycle, which often leads to conversion and retention. Bright Marketing & Public Relations capitalizes on inbound marketing through the power of HubSpot marketing software as part of their online strategy to increase brand recognition and return-on-investment (ROI).
“Businesses struggle with developing a comprehensive marketing strategy that has continuity, often attempting individual efforts that include SEO, direct mail and TV,” said Boyd. “I created Bright Marketing & Public Relations to help businesses align their goals with results-driven marketing strategies and transparent analytics that produce ROI.”
A business owner and veteran of corporate America, Boyd’s background includes a decade of corporate marketing and advertising with multiple Fortune 500 companies. Boyd’s background assisted her in building Bright Marketing & Public Relations in a way that serves the unique needs of each client.
About Bright Marketing & Public Relations
Bright Marketing & Public Relations was created in 2012 for the purpose of providing inbound marketing, branding and public relations strategies that generate awareness, credibility and visibility for businesses and corporations. Bright is a HubSpot agency partner that utilizes the power of HubSpot marketing software to enhance lead generation, conversion and customer-retention marketing strategies.
For more information, visit brightmarketingpr.com.